BSA Hercules India Cyclothon – Delhi 2010 set to take off in capital with over 5,000 participants

 

New Delhi, 28th August, 2010: The expo for the BSA Hercules India Cyclothon concluded successfully at the FICCI today with over 1,500 on-spot registrations spread over 27th and 28th August. This is the first time a mass cycling event of this scale will be organized in the capital. Overall, over 5,000 participants have confirmed their participation across the various ride categories.

All the participants of the BSA Hercules India Cyclothon would be insured for any injuries and also for mediclaim. No other mass mobilizing event in India provides insurance to all its participants. In addition to providing insurance, Sport18 and TI Cycles, the organizers, have ensured that all the participants are adequately protected by providing free helmets as safety is of prime importance in road cycling events.

Multiple corporates have confirmed their participation for the event. These include Green Ride Sponsor LG, Corporate Ride Sponsor FICCI, Hindustan Times, Lanco Infrastructure, IBIS Hotel, Benetton, HP and Ericsson. Some of these corporates have raised charity for NGOs of their choice as well. The event has roped in multiple partners in Go Air, Le Meridien, Cafe Coffee Day, Big FM, Bookmyshow, CNBC-TV18, CNN-IBN, ESPN, Kinley and Nick to amplify the buzz around the event. Local cycling communities like the Delhi Cycling Club and Pedal Yatri have also confirmed their participation. The event will also be under strict medical vigilance whereby Delhi Heart and Lung Institute, being the medical partner, will support the organizers with first aid stations, on – site ambulances and medical personnel available throughout the route.

Sport18,  along with TI cycles have organised the BSA Hercules India Cyclothon – India’s largest mass mobilization cycling event in Bengaluru and Mumbai in the past “to promote the practice of cycling in the city” The BSA Hercules India Cyclothon – Delhi 2010 will have multiple categories for various sections of interested people ranging the Amateur ride of 25 km, the Corporate/Group ride of 25 km, the LG Green ride of 15 km and the Kids ride for youngsters between the ages of 8 and 13 spanning 5 km.

The event will have participants from all walks of life including amateur cyclists, cycling enthusiasts, working professionals, housewives and school children, thus adding colour and festivities to the whole event. Dignitaries who have confirmed their presence on event day include Dr. Amit Mitra, FICCI Secretary General and Mr. Atul Singh, President Coca Cola Company, India.

The LG Green Ride will be flagged off by Chitrangada Singh. The mass mobilisation event will begin with the Kids Ride, followed by the FICCI Corporate Ride, Amateur Ride and conclude with the most popular LG Green Ride.

This Cyclothon will follow the same route earmarked for all cycling races in the upcoming Commonwealth Games. The event offers the citizens of Delhi an opportunity to show their support to the long-awaited Commonwealth Games by coming out in large numbers.

Mr.A.Vellayan, Chairman, Murugappa Group said,

“Our vision for Cycling in India is to help make the shift from cycles primarily being used for commuting, to cycling being a recreational activity. In the United states, 60% of cyclists are recreational whereas in India 98% of them are daily commuters. This transition will help reduce our country’s burden with regard to oil imports and will offset our carbon footprint.

In this regard I would like to thank the citizens of Delhi in taking the initiative to help carry forward the cycling movement. We have had an overwhelming response in your city with over 5000 thousand participants and we hope this is the start of India’s journey towards becoming Faster, Fitter and Greener”

Mr L.Ramkumar, Managing Director, Tube Investments of India said,

“The Murugappa group takes an active role in promoting sports in India. We have been sponsoring The Murugappa Gold cup Hockey tournament in chennai and the Chennai Tennis Open which attracts the best players from around the world.Now we are promoting cycling and encouraging sportspersons involved in cycling through these cyclothons.We believe with support from the government we can develop world class sportsmen and sports women to successfully represent India in International cycling events. I would like to take this opportunity to urge Governments like the Government of Delhi to aid in the process of creating better infra structure for cycling.The benefits of cycling is that it immensely helps enhance the environment. A major environmental concern is global warming, cycling helps reduce carbon emissions which contribute to global warming. Road traffic is a major source of pollution, whereas cycling surely helps in reduction of health threatening pollutants in the air. This would definitely be a strong step in the direction of reducing the carbon footprints from the planet.”

Dr.D.Raghuram, President, TI Cycles of India said,

“TI Cycles of India is happy to bring India’s biggest mass mobilizing cycling event the BSA Hercules India cyclothon 2010 to New Delhi.The Cyclothon is an innovative and fun way of creating environmental awareness, and educating people on how to reduce pollution levels and make our cities cleaner and greener places to live in.

Last year we had an overwhelming response to our BSA Hercules cyclothon editions in Bengaluru and Mumbai where people across age and economic strata participated in numbers in excess of 6500 at each of the locations. This shows that urban adults and children alike have a latent desire to experience the joy of cycling in our metro’s.

I would like to take this opportunity to thank the people of Delhi for giving us an overwhelming response to the BSA Hercules India Cyclothon Delhi. The people have come forward and demonstrated their enthusiasm for experiencing the outdoors on a cycle.To support green modes of commuting,cycling as an option for fitness and with improved infrastructure for cycling people may be encouraged to cycle to work as well. This will save our nation foreign exchange through reduced oil imports and reduced pollution in our ever growing metros.”

Satish Menon, CEO of Sport18 said,

 “Cycling as a movement is picking up in India. After Bengaluru and Mumbai, the event is taking the next important step by integrating the capital city into this movement and we invite the citizens of Delhi to come and experience the wave of BSA Hercules India Cyclothon”

A similar partnership at local levels with the government can definitely help improve the quality of life in our cities without the need to spend heavily in building large infrastructures to manage traffic.

The event will also showcase the best of Indian talent in the field of cycling. The Cycling Federation of India (CFI) is extending its full support in the organization of the mass mobilization rides across various categories.

About Sport18

Sport18 is the sports marketing division of Network18 Media and Investments Limited. The Network18 media group is one of India’s leading media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses. Sport18 is a full-fledged sports solutions provider in India with expertise in Rights Management, Sponsorships, Sports Broadcasting, International Representation, Consultancy and Research. Sport18 recently had the distinction of successfully organizing India’s first mass mobilizing Cycling event in Bengaluru on October 11, 2009 and India’s largest international cycling event in Mumbai on February 21, 2010.

About Murugappa Group

Founded in 1900, the Rs. 13617 Crores (USD 3.03 billion) Murugappa Group is one of India’s leading business conglomerates.The Group has 29 companies under its umbrella, of which seven are listed and actively traded in NSE & BSE. Headquartered in Chennai, the major companies of the Group include Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd, Coromandel International Ltd, Coromandel Engineering Company Ltd, EID Parry (India) Ltd, Parry Agro Industries Ltd, Tube Investments of India Ltd and Wendt (India) Ltd.

Market leaders in served segments including Abrasives, Auto Components, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Construction, Bio-products and Nutraceuticals, the Group has forged strong joint venture alliances with leading international companies like Mitsui Sumitomo, Foskor, Cargill, Groupe Chimique Tunisien, Winterthur Technology Group and Morgan Crucible. The Group has a wide geographical presence panning 13 states in India and 5 continents.

Renowned brands like BSA, Hercules, Ballmaster, Ajax, Parry’s, Gromor and Paramfos are from the Murugappa stable.The organization fosters an environment of professionalism and has a workforce of over 32,000 employees.

About TI Cycles of India

TI Cycles of India is a part of Tube Investments of India (TII), a flagship company of the USD 3 billion Murugappa Group. TI is the second largest manufacturer of bicycles in India, marketing top brands like Hercules and BSA. The company is a market leader in the value-added segment. At present, TI has 93 exclusive ‘BSA GO’ and Hercules Express stores along with 226 Hercules BSA Zone Shop in Shops, 2 Track and Trail, 3 BSA Workouts, 54 BSA Motors stores across India. TI has also ventured into Fitness equipments with Brand BSA Workouts. Certified with ISO 9001:2000 and ISO 14001, TI Cycles is one of the most quality and customer centric organizations.For more information visitwww.ticyclesindia.com


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