CHOLAMANDALAM MS LAUNCHES CLICK EASY INSURANCE

Introduces e–policies and interactive customer interface

Chennai, January 27, 2010: Cholamandalam MS General Insurance Company Ltd. (Chola MS), a joint venture of the Murugappa Group and Mitsui Sumitomo Insurance Group, Japan, today announced the launch of CLICK EASY Car Insurance on their new website, www.cholainsurance.com. With this launch customers can now buy and renew Chola motor policies online. The new site offers the right ambience, simplicity and convenience to buy and renew chola products. The key advantage of this new initiative is that the customers can now enjoy simple, transparent, paperless transactions and instantaneous policy issuance, regardless of proximity and time. The company will soon offer its Travel, Health, Home and Personal Accident policies on the web. The company aims to sell 5% of its retail policies online in 2010-11.

Speaking on the occasion Mr. S.S. Gopalarathnam, Managing Director – Chola MS said, “Web is a powerful medium as it enables the new age customer in his decision making process. Our market research establishes that policy online not only aids business growth but also helps create association and bonding with the customer which is very crucial for us. Web is the new medium of communication in this tech savvy world and Click Easy Insurance promises the ease of buying insurance at the click of a mouse.”

The Chola MS team has done extensive user interface study while designing the new site and Click Easy Insurance initiative. This new site offers unique customer friendly features like live chat interface, branch / agent / garage locator with “sms me” option, e.t.c. In the health section, the individual customers can log in to print their Health e-Cards, locate hospital of their preference and also view their claim status. The Corporate login utility on the site offers the corporate to see the status at an aggregate or individual level. The company will offer online claim intimation utility for the customers as an ongoing effort.

Chola MS would embark on a multimedia campaign to generate traffic for the new site in the coming months. The company also plans to use social media to generate the buzz for this important initiative. A dedicated front and back end customer support team has been formed for instant service and fulfillment of the web traffic.

Chola MS has made consistent investments to upgrade its IT infrastructure over the last couple of years. Click Easy Insurance is the culmination of the phase 2 of Project Lakshya launched in 2008 to help speed up delivery of customer interaction, minimize waiting period for any transaction and improve customer service.

Chola MS also intends to offer its policies through Mobile Commerce in near future to be in stride with the changing technological preference of the customer.