The Murugappa Group has upheld
its ancient family tradition of earmarking and spending a portion
of family income for social service in its business enterprise also.
Because the Murugappa family believes that social responsibility
is not just a ritual whether on family or corporate level
they believe it is fulfilling one's dharma. Therefore in
all its philanthropic endeavours, the Group reflects its spiritual
conscience and not just corporate obligation.
Therefore, the Group invests a portion of its wealth
one per cent of profit after tax (PAT) for the welfare of
society since it went into business.
Later, this approach was institutionalised through
establishing the AMM Foundation wherein contributions from the Murugappa
family were invested in community health and education. Originally
founded in 1953 as the AMM Charities Trust, the foundation works
for the welfare of the community where Murugappa operates, with
special thrust on education and health sector. Over the last eight
decades, the foundation has built and maintains four high schools
comprising 8000 students, a polytechnic institute of 1000 students,
four no-fee hospitals and a rural research centre that focuses on
the development of protein-efficient algae, natural dyes, organic
farming and technologies for the rural and urban poor.
The women of the Murugappa family have always been
at the helm of this philanthropic pursuit.
The late chairman AMM Arunachalam best summed up the
Group's philosophy in community service: "The Murugappa Group
believes not only in value-added business but also in discharging
its responsibilities to various sections of society and in providing
opportunities to learn, contribute, advance; recognise and reward
initiative, innovativeness and creativity. We believe in not only
making our customers delighted but the community around us also
delighted, by established service-oriented philanthropic institutions
in the field of education and medicare."