E I D Parry (I) Ltd launches Parry’s Amrit

100% Original Cane Sugar

Chennai, 14 Sep 2015 : E I D Parry (I) Ltd, India’s leading Manufacturer of a range of Sugar Products, and a part of the INR 269 billion Murugappa Group today announced the launch of Parry’s Amrit – 100% Original Cane Sugar.

Sugarcane juice is rich in natural nutrients which get removed in the process of refining to make normal White Sugar. Parry’ Amrit is manufactured through a special process that ensures that most of the natural nutrients present in sugarcane juice are retained in the final product. Being a semi processed, natural product, Parry’ Amrit is light brown in colour, with the characteristic rich aroma of sugarcane juice. The unique taste and flavour of Parry’s Amrit blend well with beverages (coffee and tea) and traditional Indian sweets.

Lifestyle related health issues are forcing people to seek healthier alternatives in their diet. Parry’s Amrit is a healthier alternative to White Sugar. Parry’s Amrit contains naturally retained Magnesium, Calcium, Iron, Phosphorous and Potassium, all of which are important nutrients for the harmonious function of the body.

A pioneer in the sugar industry, EID Parry (I) Ltd. is innovating to bring healthier sugar options for daily use. Recently it launched Parry’s Vita Sugar – sugar fortified with Vitamin A. With these launches and more to follow, EID Parry (I) Ltd. Is seeking to build a formidable portfolio of unique products and sugar brands that are in tune with the changing and demanding requirements of Indian consumers for a healthier lifestyle. All Parry Products are made in a FSSAI approved facility and meet all Food Safety norms.

Commenting on the Launch, Mr. V Ramesh, Managing Director, EID Parry (I) Ltd., said “At Parry’s we are committed to bring to the Indian Consumers, the best in Innovation and health. We are confident that Parry’s Amrit will truly emerge as a healthier alternative to White Sugar for Indian consumers.”

About Murugappa Group

Founded in 1900, the INR 269 Billion Murugappa Group is one of India’s leading business conglomerates. The Group has 28 businesses including nine listed Companies traded in NSE & BSE. Headquartered in Chennai, the major Companies of the Group include Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., E.I.D. Parry (India) Ltd., Parry Agro Industries Ltd., Parry Sugar industries Ltd, Shanthi Gears Ltd., Tube Investments of India Ltd., and Wendt (India) Ltd.

Market leaders in served segments including Abrasives, Auto Components, Transmission systems, Cycles, Sugar, Farm Inputs, Fertilisers, Plantations, Bio-products and Nutraceuticals, the Group has forged strong alliances with leading international companies such as Groupe Chimique Tunisien, Foskor, Mitsui Sumitomo, Morgan Advanced Materials, Sociedad Química y Minera de Chile (SQM), Yanmar & Co. and Compagnie Des Phosphat De Gafsa (CPG). The Group has a wide geographical presence all over India and spanning 6 continents.

Renowned brands like BSA, Hercules, Montra, Ballmaster, Ajax, Parry’s, Chola, Gromor, Shanthi Gears and Paramfos are from the Murugappa stable. The Group fosters an environment of professionalism and has a workforce of over 32,000 employees.

About E I D Parry (I) Ltd. – Sugar Division

E.I.D-Parry (India) Limited is part of the Tamil Nadu-based INR 269 Billion Murugappa Group. It is the largest sugar producer in South India and one of the top five sugar producers in the country.

E.I.D-Parry (India) Limited is part of the Tamil Nadu-based INR 269 Billion Murugappa Group. It is the largest sugar producer in South India and one of the top five sugar producers in the country.

E.I.D-Parry, a dominant player in sugar with interests in promising areas of bio – pesticides and nutraceuticals, is one of the oldest companies in India. It retains a significant presence in the farm inputs business through its subsidiary Coromandel International Ltd. E.I.D-Parry has another subsidiary – Silkroad Sugar Private Limited , which has set up sugar refinery at Kakinada, Andhra Pradesh.

Sugar: E.I.D-Parry along with its subsidiaries has nine sugar plants spread across South India of which four are in Tamil Nadu, one in Puducherry, three in Karnataka and one in Andhra Pradesh. The Company has sugarcane crushing capacity of 34, 750 TCD and cogeneration capacity of 146 MW across its sugar mills. The integrated sugar units have been designed to optimize process efficiencies, increase sugarcane recovery ratio and increase energy efficiency through reduced steam and power consumption.