Secunderabad, April 29, 2013: Coromandel International Limited, India’s leading manufacturer of a wide range of Fertilisers, Crop Protection Products and Specialty Nutrient Products, has signed a Memorandum of Understanding with the International Rice Research Institute (IRRI) for Cooperation in Promoting and Disseminating Improved Rice Research Technologies in India. The technologies will help improve all aspects of rice cultivation including seed quality, nutrient and crop management, water management, farm machinery, and post-harvest processing.

IRRI is an independent not-for-profit international organization dedicated to rice research and development. IRRI works across all rice-producing countries in Asia to help reduce poverty and improve the livelihoods of rice farmers and consumers.

Coromandel International Limited has a major presence in the states of Andhra Pradesh, Tamil Nadu, Karnataka, Orissa, Chhattisgarh, and West Bengal that together contribute to more than 50% of the rice production in India. In addition, Coromandel has 640 retail stores in Andhra Pradesh and Karnataka that give it direct access to more than 2 million farmers.

The partnership with IRRI will allow Coromandel to bring state-of-the art rice production technologies and best practices to rice farmers in India through its extensive network. This is in line with Coromandel’s mission to enhance the prosperity of farmers through quality farm solutions with sustainable value for all stakeholders.

“The MOU between IRRI and Coromandel is a landmark beginning of a partnership between a global centre of excellence for rice research and a farm solutions company with the widest reach in the principal rice growing areas of India”- said Mr. Kapil Mehan, Managing Director of Coromandel. “This partnership will facilitate introduction of world-class rice production technologies in India for improving yield and quality which in turn will lead to higher incomes for rice farmers and increased quality rice production within the country”- he added.

“IRRI has many partners in India who have helped ensure widespread adoption of valuable technologies – such as flood-proof scuba rice – which have helped Indian farmers produce more rice even in adverse conditions to stimulate economic development across the nation,” said Dr. Robert Zeigler, Director General of IRRI. He commented – “Our new partnership with Coromandel fosters a new type of relationship with the private sector in India to advance our research in new and more dynamic ways through Coromandel’s on-ground presence and direct interaction with farmers. With Coromandel we are looking forward to reaching more farmers and spreading the benefits of the best in rice science even further to reduce poverty and improve environmental outcomes”

About IRRI 

IRRI is a member of the CGIAR consortium. IRRI develops new rice varieties and rice crop management techniques that help rice farmers improve the yield and quality of their rice in an environmentally sustainable way. IRRI works with public and private sector partners in national agricultural research and extension systems in major rice-growing countries to do research, training, and knowledge transfer.

About Coromandel International Limited 

Coromandel International Limited, India’s second largest Phosphatic fertilizer player, is in the business segments of Fertilizers, Specialty Nutrients, Crop Protection and Retail. The Company manufactures a wide range of fertilizers and markets around 2.9 million tons making it a leader in its addressable markets.

In its endeavor to be a complete plant nutrition solutions Company, Coromandel has also introduced a range of Specialty Nutrient products including Organic Fertilizers. The Crop Protection business produces insecticides, fungicides and herbicides and markets these products in India and across the globe. Coromandel is the second largest manufacturer of Malathion and only the second manufacturer of Phenthoate. Coromandel has also ventured into the retail business setting up more than 640 rural retail centers in the States of Andhra Pradesh and Karnataka.

The Company clocked a turnover of 8,560 Crore during FY 2012-13. lt was ranked among the top 20 best companies to work for by Business Today and was also voted as one of the ten greenest companies in India by TERI, reflecting its commitment to the environment and society. Coromandel is a part of the 22,314 Cr Murugappa Group. For more details, please visit www.coromandel.biz.

About Murugappa Group 

Founded in 1900, the 22,314 Crores (USD 4.4 billion) Murugappa Group is one of India’s leading business conglomerates. The Group has 28 businesses including ten listed Companies actively traded in NSE & BSE. Headquartered in Chennai, the major Companies of the Group include Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., E.I.D. Parry (India) Ltd., Parry Agro Industries Ltd., Tube Investments of India Ltd., and Wendt (India) Ltd.

Market leaders in served segments including Abrasives, Auto Components, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals, the Group has forged strong alliances with leading international companies like Groupe Chimique Tunisien, Foskor, Mitsui Sumitomo, Morgan Crucible and Sociedad Química y Minera de Chile (SQM). The Group has a wide geographical presence spanning 13 states in India and 5 continents.

Renowned brands like BSA, Hercules, Ballmaster, Ajax, Parry’s, Chola, Gromor and Paramfos are from the Murugappa stable. The organization fosters an environment of professionalism and has a workforce of over 32,000 employees.

For Media queries, please contact:

Sreenivasa Rao Behara
Head – PR, Coromandel International Limited
Tel : 040 – 66997476
Mobile : 0-9963550040
Email: sreenivasaraob@coromandel.murugappa.com
Website: www.coromandel.biz