Chennai, November 26, 2009: Given the plethora of options available to an investor today, DBS Cholamandalam Distribution Limited (DCDL), a subsidiary of Cholamandalam DBS Finance Limited, believes in creating a platform that will offer customized solutions to all its customers rather than adopting a ‘one – size fits all’ approach.

DCDL introduced three proprietary in house products:SIGMA PMS – A service In which the fund manager has the discretion to invest in the best performing mutual fund schemes across various categories; EASE – A simple investment service account and EZInvest – A comprehensive advisory and transaction based service offering that gives the customer, an easy, hassle – free option to invest in any instrument of his/ her choice.

“Club Chola” is the Private client group of DCDL that offers personalized investments advisory services to address clients’ financial needs holistically through a wide variety of products, asset classes and service offerings, backed by strong in – house research.

DCDL launched its range of tailor made wealth management solutions at an exclusive concert by Ms. Aruna Sairam, at the Taj Coromandel. The event was hosted by the company for its “Club Chola” customers.

Ms. Aruna Sairam, an esteemed customer of DBS Cholamandalam, is a celebrated classical vocalist and is highly regarded as a music ambassador having taken Indian music to the global arena. She has been conferred the prestigious “Padma Sri” title by the President of India during the Republic Day celebrations earlier this year.

About DBS Cholamandalam Distribution Ltd:

DBS Cholamandalam Distribution Limited (DCDL) is a subsidiary of Cholamandalam DBS Finance Limited, a joint venture partnership between the Murugappa Group and DBS Bank Limited, Singapore. The company that commenced business as an equipment financing company has now emerged as a comprehensive financial service provider that offers vehicle finance, business finance, home equity loans, stock broking and distribution of financial products to its customers.

 Murugappa Group: Headquartered in Chennai, the Rs. 15,907 crores (USD 3.14 billion) Murugappa Group is one of India’s leading business conglomerates. Market leaders in diverse areas of business including Engineering, Abrasives, Finance, General Insurance, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals, its 29 companies have manufacturing facilities spread across 13 states in India. The organization fosters an environment of professionalism and has a workforce of over 32,000 employees. The Group has forged strong joint venture alliances with leading international companies like DBS Bank, Mitsui Sumitomo, Foskor, Cargill and Groupe Chimique Tunisien has consolidated its status as one of the fastest growing diversified business houses in India.

DBS Bank: Headquartered in Singapore is a 100% subsidiary of DBS Group Holdings Ltd. (DBS). DBS is one of the largest financial services groups in Asia with operations in 16 markets and has a workforce of over 15,000 employees.

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