Police officers cycle from Kashmir to Kanyakumari

Agra, November 17, 2009: Crossing the successful 1000 Kms, the riders of the Hercules Ryders Expedition reach Agra today and visit the BSA Go outlet at Agra Cantt. Hercules Ryders Expedition is organized by TI Cycles in association with the Andhra Pradesh Government wherein 9 IPS officers will be riding from Kashmir to Kanyakumari to promote theIndian Police Services among the younger generation and inspire them to be part of the prestigious services. The ride would be done over a period of 33 days covering 3840 kms.

The riders from NPA have so far covered 30% of the distance from Kashmir to Agra which is about 1000 kms. IPS officers Mr Shastry & Nand have been leading The Hercules Ryders Expedition from the front. We are confident that tours like this will give a boost to Indian Police and also encourage the youth to take up cycling.

TI Cycles has provided its premium range of bicycles – Hercules RYDERS ACT 110 & Bad-Boys the latest introduction of Cannondale, for the event.

TI Cycles have moved beyond manufacturing cycles by taking up the cause of riding bicycles to the urban youth for healthy leaving. In a view of the changing environment and consumer preferences, the company has embarked on a new journey to become a contemporary and relevant organization.

Commenting on the Cycle rally, Arun Alagappan, Sr. Vice President, TI Cycles said “we are pleased to be associated with AP Government which has taken up the responsibility of motivating the younger generation to join civil service. We wish the very best to all the officers who are a part of the Hercules Ryders Expedition to successfully complete the journey.”

Murugappa Group: Headquartered in Chennai, the Rs. 15,907 crores (USD 3.14 billion) Murugappa Group is one of India’s leading business conglomerates. Market leaders in diverse areas of business including Engineering, Abrasives, Finance, General Insurance, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals, its 29 companies have manufacturing facilities spread across 13 states in India. The organization fosters an environment of professionalism and has a workforce of over 32,000 employees. The Group has forged strong joint venture alliances with leading international companies like DBS Bank, Mitsui Sumitomo, Foskor, Cargill and Groupe Chimique Tunisien has consolidated its status as one of the fastest growing diversified business houses in India.

TI Cycles of India (TICI) is the manufacturer of the country’s most popular brands of Bicycles – BSA and Hercules. These brands have touched millions of consumers across different age groups, gender, consumer class across the country. TICI has been pioneers in various segments – SLRs, Kids, bicycle for girls, and in the recent times the introduction of retail formats, E Bikes, Cargo bikes.

In view of the changing environment and evolving consumer preferences, TI Cycles has embarked on a transformational journey to be contemporary and relevant.

Bicycles, hitherto a common man’s transport, is now being recognized as a “Fun, Freedom and Fitness” enabler.

Inorder to cater to the emerging needs of premium consumers, TICI has introduced premium range of bicycles– Hercules Ryders & International Brands Cannondale & Bianchi. These bikes are priced at 10K+ consumer price with Hi- End features- delivering high on performance.

TI Cycles has been promoting the benefits of cycling to urban youth through various initiatives across the country. The company has moved from being a cycle manufacturer to a company that is promoting the cause and the benefits of cycling. TICI has also been promoting annual national events like the Hercules MTB in Himachal Pradesh. TI Cycles has sponsored the BSA Hercules Cyclothon- Bengaluru 09, India’s biggest cycling event, an innovative and fun mode of creating environmental awareness, and educating people on how to reduce pollution levels and make our cities cleaner and greener places to live in. This event witnessed a footfall of 6200 participants and equal no of spectators on Oct 11th 09.

For Further Information Please Contact:

TI Cycle
Chitranjan Agarwal
Mobile: 09319139795

PR contact details:
Vinay Sharma
Mobile: 09412720147