Chennai, 07 August 2014 : TI Cycles of India, one of the leading bicycle manufacturers in India, a part of INR 243 Billion Murugappa Group today announced the launch of Ducati, a range of super-premium bicycles for the first time in India. Ducati bicycles are designed and manufactured by Europe’s leading bicycle conglomerate CyclEurope Group. Ducati Bicycles are available both in carbon and alloy frames with advanced and best in class components.

These super premium bicycles will be available at Track & Trail retail outlets and key multi brand outlets across cities. The company plans to sustain its leadership position in the super premium segment with its Track and Trail Division which has the bouquet of the world’s best bicycle brands under one roof like Bianchi, Cannondale, GT, Schwinn, Mongoose & Montra.

Commenting on the launch, Mr. Arun Alagappan, President, TI Cycles of India, said “At TI Cycles, we strongly believe in investing in innovation which makes us adopt the best technologies to meet the preferences and needs of the customers. We are confident Ducati bicycles will infuse fresh dynamism to our commitment to India and the Indian consumers”

Mr. K R Chandrasekaran, Chief Operating Officer, TI Cycles of India, said, “With the introduction of Ducati Bicycles, TI Cycles is taking a distinctive and progressive approach to the Indian market. Moving forward, our focus will be to grow this segment in terms of quality along with quantity. We are sure this product will further strengthen our market presence and retain leadership position in India”

Ducati bicycles have many special features and advanced technologies like light weight Carbon frame with tapered headtube for internal headset, internal cable routing, and press-fit bottom bracket set. These bikes are targeted towards the age group of 25 to 40.

TI Cycles plans to expand its reach of Track and Trail stores up to 50 outlets by 2017 from its present 4 outlets. It has a world class domestic and export manufacturing facility in Chennai.

TI Cycles being a pioneer in the cycling industry has been constantly introducing new brands of bicycles based on the wants and needs of the Indian consumers. The Company is committed in promoting cycling which provides extensive health benefits for the individual and society as a whole.

About Murugappa Group

Founded in 1900, the INR 243 Billion Murugappa Group is one of India’s leading business conglomerates. The Group has 28 businesses including ten listed Companies traded in NSE & BSE. Headquartered in Chennai, the major Companies of the Group include Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., E.I.D. Parry (India) Ltd., Parry Agro Industries Ltd., Sabero Organics Ltd., Shanthi Gears Ltd., Tube Investments of India Ltd., and Wendt (India) Ltd.

Market leaders in served segments including Abrasives, Auto Components, Transmission systems, Cycles, Sugar, Farm Inputs, Fertilisers, Plantations, Bio-products and Nutraceuticals, the Group has forged strong alliances with leading international companies like Groupe Chimique Tunisien, Foskor, Mitsui Sumitomo, Morgan Advanced Materials, Sociedad Química y Minera de Chile (SQM), Yanmar & Co. and and Compagnie Des Phosphat De Gafsa (CPG). The Group has a wide geographical presence all over India and spanning 6 continents.

Renowned brands like BSA, Hercules, Ballmaster, Ajax, Parry’s, Chola, Gromor, Shanthi Gears and Paramfos are from the Murugappa stable. The organization fosters an environment of professionalism and has a workforce of over 32,000 employees.

About TI Cycles of India

TI Cycles of India, one of the leading bicycle manufacturers in India, is a part of INR 243 Billion Murugappa group. TI Cycles has been at the forefront of innovations and is a pioneer in the market of cycles.

TI cycle is the only bicycle manufacturer with 3 brands- BSA for the comfort end of the market, Hercules for the rough and tough end of the market and Montra for the top end of the market. Apart from a strong 2500 dealer network, TI Cycles came up with its retailing format for marketing its brand of cycles, fitness equipments and accessories. BSA HERCULES EXCLUSIVE, RURAL HERCULES BSA STORE, HERCULES BSA ZONE, BSA WORKOUTS, TRACK & TRAIL for Premium Performance Bikes, Montra SIS are 5 formats, which provide the customer a satisfying and value for money experience. From selling cycles, the company is selling cycling as a part of one’s lifestyle on the Faster, Fitter and Greener platform. The company organizes over 2000 activities promoting cycling every year.