Renowned actress, director & dancer Aishwarya Dhanush
unveils the range in Chennai 

Chennai, 4 October, 2012: Ninja & Dora fans have reason to celebrate! Nickelodeon India and TI Cycles of India announce the launch of their colorful new range of bicycles and tricycles for the Indian market. The products are designed around two of Nickelodeon’s most popular characters – Ninja Hattori and Dora the Explorer in their most vibrant avatars. Kids can choose between 8 different variants with specialized features, keeping the attributes of the popular Nicktoons in mind – right from Dora’s bag on the handle bar to Ninja’s bottle on the cycle bar. Tricycles tor the 2 – 4 year old fans will also hit markets soon.

The bicycles, targeted at the age group of 5 – 14 years, will be available in vibrant colors – blue and red for Ninja & pink and purple for Dora. The Dora cycles for girls and Ninja cycles for boys boast of exciting features like map handle bars, back rests, back-packs, water bottles, trainer wheels, visors and electronic bells amongst others. Priced between Rs. 6900 to Rs. 8000, the collection will be available across 200 plus BSA Hercules exclusive outlets in the country. 

The gorgeous mom – director, dancer, singer & daughter of superhero Rajnikanth, Aishwarya Dhanush unveiled the range in Chennai today. She said, “These Nickelodeon bicycles are absolutely lovely and my kids are going to be so excited to own a Ninja and Dora cycle… I’m surely taking these home for them!”

Sandeep Dahiya, Sr. Vice President – Consumer Products & Communications, Viacom18 Media Pvt Ltdsaid, “Cycling has always been one of kids’ favorite pastimes. We’re happy to partner with TI Cycles to create an exciting range of bikes and trikes, which now makes it possible for kids, to ride with their favorite Nickelodeon characters – Dora the Explorer and Ninja Hattori.”

TI cycles, known as the ultimate destination for the world’s best bicycling brands, has successfully established a chain of exclusive retail outlets for their brands BSA and Hercules across the country. BSA Champ, from TI cycles of India caters exclusively to kids.

Adds Rajesh Mani, GM Marketing & Retail – TI Cycles, “We are very happy to join hands with Nickelodeon which is an extremely popular kid’s channel. Both the characters, Ninja Hattori and Dora the Explorer enjoy tremendous fan following amongst the kids. So with the exciting toons and our forte in the bicycle segment, we are sure the cycles will sell like hot cakes!”

Dora the Explorer, the #1 show for pre-schoolers, boasts of wide viewership across the globe. The characters’ interactive nature appeals to kids and helps parents to channel their kid’s curiosity by encouraging kids to ‘Learn & Explore’ the world around them.

Superhero Ninja Hattori is one of the most loved toons in the kid’s category. The production of all new episodes has been done in collaboration between TV Asahi, Shin-ei Animation & Reliance MediaWorks Animation Ninja Hattori is amongst the top 2 highest rated shows on Nickelodeon and contributes 34% GRPs to the channel**. The show leads the category in the 2-3pm slot with highest GRPs among kid’s channels***.

Zoom through your ultimate biking experience with Nickelodeon’s Dora the Explorer and Ninja Hattori! 

** (Source: TAM, Market: All India, TG: CS 4-14 ABC, Period: Jan-Sep 12, All days, 7am to 10pm)
*** (Source: TAM, Market: All India, TG: CS 4-14 ABC, Period: Jan-Sep 12, Weekdays, 2pm to 3pm)