Attempt to break the Guinness Record by a wide margin 

Chennai, June 22, 2011: Ambadi Enterprises Ltd., a part of the USD 3.8 billion Murugappa Group, displayed the world’s largest apron on the grassy expanse of YMCA grounds at Chennai today. The all white apron measuring about 25 metres x 22 metres (total fabric area of 853 sq. metres, weighing 100 kgs) is expected to beat the current Guinness record of 15.4 metres x 17.6 metres held by a Spanish Manufacturer since 2007.

718 metres of 20sx20s sheeting greige fabric purchased in Karur (Tamil Nadu) was transformed to the final apron displayed at Chennai (Tamil Nadu) today, by the joint effort of teams at the different units of Ambadi. The fabric was bleached at Erode and the apron outline was sketched at the design studio at Gurgaon (Haryana). Finally the cutting, stitching and printing was done at the Kannur unit (Kerala). The cutting team of 26 women spent 182 man-days to cut the fabric and the stitching team of 8 spent 40 man-days to put the apron together.

“The teams had to overcome a few difficulties during the whole process – including, having to factor in the Kerala monsoon effect. For instance, they didn’t have enough space to lay and cut the fabric and had to lay it in the vacant lot outside the factory even as the monsoon rains were threatening to pour down. The Ambadi logo measuring 5 sq metres was a critical part of the design and took longer time to print and dry in the damp weather. In all, the efforts have paid off and today, we have been able to put out a bold statement about our capabilities,” elaborated Vishy Shenoy, Business Head – Ambadi Enterprises.

Ambadi is one of the largest exporters of Textile Fabrics, Home Linen and Floor Coverings from India. In the Company’s line up, apron ranks as one of its high volume products at 500,000 aprons per year. The Company supplies to the top labels in the world including Target, Williams – Sonoma, Kymo and Crate & Barrel.

More facts on the Apron

Detail

Area in sq.metres

Body

592

Pocket

41

Bib

20

Tie

200

Total

853

About Ambadi Enterprises Limited

Ambadi Enterprises Limited, a part of the USD 3.8 billion Murugappa Group, is one of India’s biggest exporters of Textile Fabrics, Home Linen and Floor Coverings. The Company merges traditional skills with modern technology to create novel home furnishing products that demand a premium in the world market. Ambadi offers a wide range of floor coverings like carpets, dhurries, rugs, shaggys and mats. The other products with textile madeups are kitchen linen, curtains, drapes, cushion/pillow covers, quilts, bed/table spreads, runners, napkins, etc. Some of the key customers of Ambadi are Target, Williams – Sonoma, Kymo, and Crate & Barrel amongst others.

Ambadi is first in the Indian industry to get all its factories certified for ISO 9001:2008 and SA 8000: 2008. The Company also has the rights to use the RUGMARK and the WOOLMARK labels. Ambadi has Okeo Tex and GOTS certification. The Company has five production centres and exports to 22 countries across the globe. For more details, visit www.ambadi.in

About the Murugappa Group

Founded in 1900, the Rs. 17051 Crores (USD 3.8 billion) Murugappa Group is one of India’s leading business conglomerates. The Group has 29 businesses including eight listed Companies actively traded in NSE & BSE. Headquartered in Chennai, the major Companies of the Group include Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., E.I.D. Parry (India) Ltd., Parry Agro Industries Ltd., Tube Investments of India Ltd., and Wendt (India) Ltd.

Market leaders in served segments including Abrasives, Auto Components, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Construction, Bio-products and Nutraceuticals, the Group has forged strong joint venture alliances with leading international companies like Groupe Chimique Tunisien, Foskor, Cargill, Mitsui Sumitomo and Morgan Crucible. The Group has a wide geographical presence spanning 13 states in India and 5 continents.

Renowned brands like BSA, Hercules, Ballmaster, Ajax, Parry’s, Gromor and Paramfos are from the Murugappa stable. The organization fosters an environment of professionalism and has a workforce of over 32,000 employees.

For further information, please contact

Vinod Kumar / Diya Kinger
Ogilvy Public Relations Worldwide
Murugappa Group
Mobile: 98401 26179 / 8939623044