Chennai, 13 January 2016 : Murugappa Group has launched a social media initiative to pay tribute to the millions of farmers in India. The made-for-YouTube video, titled ‘The Most Important Job’, throws spotlight on the importance of farmers and farming for everyone, and urges urban Indians to remember the contribution of farmers in their daily lives, and say Thank You to them. This has been timed to coincide with Sankranthi, the pan-India thanksgiving festival, celebrated by farmers to thank nature and the elements.
This is part of the Murugappa Group’s communication initiatives to build awareness about farmers, farming and India’s agricultural heritage that needs to be preserved and nurtured among people in urban India, particularly the youth.
The video features popular anchors RJ Balaji and Venky interacting with urban India, asking what according to them is the most important job. This is followed by a special musical tribute to farmers. The song has been composed by Timothy Madhukar with lyrics by Suresh Kailaash, and has been sung by popular singers Malgudi Subha, Shalini and Gopal Sharma. The video has been directed by Hariharan, and the creative agency is Interface Communications. Social Beat is the agency handling the social media promotions for the video. The video can be viewed at http://bit.ly/1P0wxSU .
About Murugappa Group
Founded in 1900, the INR 269 Billion Murugappa Group is one of India’s leading business conglomerates. The Group has 28 businesses including nine listed Companies traded in NSE & BSE. Headquartered in Chennai, the major Companies of the Group include Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., E.I.D. Parry (India) Ltd., Parry Agro Industries Ltd., Parry Sugar industries Ltd, Shanthi Gears Ltd., Tube Investments of India Ltd., and Wendt (India) Ltd.
Market leaders in served segments including Abrasives, Auto Components, Transmission systems, Cycles, Sugar, Farm Inputs, Fertilisers, Plantations, Bio-products and Nutraceuticals, the Group has forged strong alliances with leading international companies such as Groupe Chimique Tunisien, Foskor, Mitsui Sumitomo, Morgan Advanced Materials, Sociedad Química y Minera de Chile (SQM), Yanmar & Co. and Compagnie Des Phosphat De Gafsa (CPG). The Group has a wide geographical presence all over India and spanning 6 continents.
Renowned brands like BSA, Hercules, Montra, Ballmaster, Ajax, Parry’s, Chola, Gromor, Shanthi Gears and Paramfos are from the Murugappa stable. The Group fosters an environment of professionalism and has a workforce of over 32,000 employees.