Spread across multiple media – TV, print, digital and outdoor – the campaign highlights the impact Murugappa Group and its brands have on the daily lives of people.
The campaign begins with the TVC which is a montage of slice-of-life scenarios featuring the Group’s Companies & brands – Chola MS, Chola Investments & Finance, Coromandel Fertilisers, Parrys Sugar, Parry Agro tea, CUMI, TII , BSA and Hercules. The campaign is scheduled to coincide with the positive high of Mahurat trading on business news channels and across other news channels. The campaign will also simultaneously tap the online popular media.
Print and outdoor will follow and the whole campaign is expected to run till Jan 2012.
The TVC can be viewed online at http://www.youtube.com/watch?v=BxGHmFo3Hvk
The creative duties have been conceptualised and executed by Interface Communications with the help of filmmaker Subodh Poddar for the TVC. The media agency is Mindshare.