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TI Cycles opens second Cycle World
at Velachery
"As a category leader, TI Cycles has always innovated and led the way. We felt the need for retail cycle stores with a modern ambience offering a lifestyle option to discerning customers. Hence this major retail thrust in the form of TI Cycle World," says Mr. G Hari, President, TI Cycles of India. Present at the inauguration, Mr. Mohit Khattar, Vice President, TI Cycles, said, "We have had an overwhelming response to the Anna Nagar Cycle World, whose success can be gauged from the high referral sales generated. The store has gone beyond kids and pulled in a lot of people like office executives who can choose in a well-informed manner at their convenience. We plan to ramp up to 25 outlets in the top 6-8 cities over the next one year." A truly international cycle shop with contemporary styling and features, the showroom displays an array of cycles across all age groups. Instead of just 'touch and feel', at the vibrant TI Cycle World showroom, one can 'touch, feel and try' the bikes of their choice on an in-built rubberised 'test track' and simultaneously watch themselves ride in the life-size mirrors placed at strategic points. Keeping contemporary consumer requirements in mind, TI Cycle World also provides a vast range of health equipment like joggers, steppers and a variety of exercise cycles. In addition, the store also offers the best cycle accessories and genuine TI spares at company prices thereby becoming the best destination for cycles and related products in the city. The store will offer attractive value-added consumer services like exchange of old cycles, free home delivery, two free services and easy finance for high-end bikes and health equipment. One of the most professionally managed organisations in the bicycle industry, TI Cyles is constantly pushing towards newer frontiers in its quest for leadership in an industry estimated to be more than Rs 1,500 crore or approximately 10-11 million bicycles annually. Of this industry over 55 per cent is standard cycles and 45 per cent is special or fancy cycles, a segment that demonstrates maximum growth potential. TI Cycles of India, a unit of Tube Investments of India, is part of the over Rs 5,200-crore Murugappa Group, which has a strong presence in engineering, bio-products, sanitaryware, plantations, sugar, farm inputs, finance, general insurance and nutraceuticals. The group is a pioneer and market leader in several fields. For further details please contact: Ms. Ruchika Vermani
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Chennai,
March 7, 2005: TI Cycles of India, a unit of Tube Investments
of India, today announced the launch of its second TI Cycle
World showroom at Velachery in Chennai. Located at No 1, By-pass
Road, Velachery, Chennai, the 2,400-sq.ft. store brings the
best in cycles and health equipments closer to customers in
South Chennai from across Adyar to Tambaramto. TI Cycle World
is a one-stop shop for all cycling requirements, giving cusmers
a great shopping ambience at the point of purchase.
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