TI Cycles launches 'Bsa Go' store in Ahmedabad
Brings an international bicycle buying experience to the city

Ahmedabad, 9 May 2006: TI Cycles of India, part of the $ 1.63 billion conglomerate Murugappa Group, announced the launch of their flagship store, 'BSA GO' in Ahmedabad today. Located at Khokra Circle, Ahmedabad, the 1200 sq.ft 'BSA GO' store is the first-of-its kind store in the Western region. A one-stop shop for all bicycling requirements with good ambience at the point of purchase, this concept store aims at promoting cycling as a health and lifestyle option to discerning consumers.

Commenting on the inauguration, said Mr. Ramprasad, President, TI Cycles of India, "As a category leader, TI Cycles has always innovated and led the way. It is with an in-depth understanding of buying behaviour that TI has now designed the BSA GO store that is on par with bicycle stores around the globe. This unique store will set a new benchmark for the entire industry in the Western Region".

A truly international bicycle store with contemporary styling and features, the showroom displays an array of bicycles across all age groups. Instead of just 'touch and feel', at the vibrant BSA GO store, one can 'touch - feel and TRY' the bikes of their choice on an in-built 'test track' and simultaneously watch themselves ride in the life-size mirrors placed at strategic points.

A separate section is allotted specially for new products, thereby showing the customer the latest trends in the industry. The overall contemporary and sporty ambience with attention even to minute details sets this store apart.

The store also provides a wide range of health equipment. In addition to bicycles, the store will soon be offering the best bicycle accessories and genuine TI spares at company prices thereby becoming the best destination for bicycles and related products in the city.

One of the most professionally managed organizations in the bicycle industry, TI CYCLES OF INDIA, is constantly pushing newer frontiers in its quest for leadership in an industry, estimated to be more than 8.3 million bicycles annually. Of this industry over 55 percent are standard bicycles and 45 percent is special or fancy cycles, a segment that demonstrates maximum growth potential.

About TI Cycles of India :
TI Cycles of India, unit of Tube Investments of India is part of the $1.6 billion (Rs.7340 crore) conglomerate Murugappa Group. The group is one of India's largest family promoted, professionally managed corporates with over 28,000 employees. A pioneer and market leader in several fields with over 40 manufacturing operations across 12 states in India, the Group has a strong presence in abrasives, engineering and cycles, bio-products, sanitaryware, plantations, sugar, farm Inputs, finance, general insurance, and nutraceuticals.

Contact Info
Mr. Vipul Shukla
IPAN - Ahmedabad
Tel: 98250 65997

Mr. W V Raman
TI Cycles of India
Tel: 09840901111