TI Cycles launches 'BSA GO' store in Bangalore
Brings an international bicycle buying experience to the city

Bangalore, August 25 2006: TI Cycles of India, part of the $ 1.63 billion conglomerate Murugappa Group, announced the launch of their flagship store, 'BSA GO' in Bangalore today. Located at #15, Main Guard Cross Road, Near Safina Plaza, the 1600 sq.ft 'BSA GO' store is the first-of-its kind store in Karnataka. A one-stop shop for all bicycling requirements with good ambience at the point of purchase, this concept store aims at promoting cycling as a health and lifestyle option to consumers.

Commenting on the inauguration, said Mr. Ramprasad, President, TI Cycles of India, "As a category leader, TI Cycles has always innovated and led the way. It is with an in-depth understanding of buying behaviour that TI has now designed the BSA GO store that is on par with bicycle stores around the globe. This unique store will set a new benchmark for the entire industry in the region".

A truly international bicycle store with contemporary styling and features, the showroom displays an array of bicycles across all age groups. Instead of just 'touch and feel', one can 'touch - feel and TRY' the bikes of their choice on an in-built 'test track' at the vibrant BSA GO store and simultaneously watch themselves ride in the life-size mirrors placed at strategic points. The overall contemporary and sporty ambience with attention to minute details sets this store apart.

The store also provides a wide range of health equipment. In addition to bicycles, the store will soon be offering the best bicycle accessories and genuine TI spares at company prices thereby becoming the best destination for bicycles and related products in the city.

One of the most professionally managed organizations in the bicycle industry, TI CYCLES OF INDIA, is constantly pushing newer frontiers in its quest for leadership in an industry, estimated to be more than 8.3 million bicycles annually. Of this industry over 55 per cent are standard bicycles and 45 per cent is special or fancy cycles, a segment that demonstrates maximum growth potential.

About the Murugappa Group
Headquartered in Chennai, the $1.6 billion Murugappa Group is India's leading business conglomerate, which fosters an environment of professionalism for its strong workforce of 28,000 employees. The group has 29 registered companies which are market leaders in diverse areas on business viz. engineering, abrasives, finance, general insurance, sanitary ware, cycles, sugar, farm inputs, fertilizers, plantations, bio products and nutraceuticals. The Group has manufacturing units in 12 states.

The Group has forged strong joint venture alliances with leading international companies like Roca of Spain, Cargill of Geneva, Cerdak of South Africa, Jingri Diamond Industrial Company of China, DBS Bank of Singapore, Mitsui Sumitomo of Japan and Groupe Chimique Tunisien of Tunisia and has consolidated its status as one of the fastest growing diversified business house in India.

Contact details
Mr. R Murali
IPAN – Bangalore
Tel: 9945511831

Mr. W V Raman
TI Cycles of India
Tel: 09840901111