TI Cycles launches 'BSA GO' store in Thrissur
Brings an international bicycle shopping experience to the city

Thrissur, September 2, 2006: TI Cycles of India, part of the Rs.7340 crore conglomerate Murugappa Group, announced the launch of their unique bicycle & fitness equipment store, 'BSA GO' in Thrissur today. The 3600 sq. ft. three level 'BSA GO' store licensed to Chakkapai Cycle Stores and located at Chakkapai Memorial Building, KSRTC Bye-pass Road, Veliyannur, Thrissur, is the first-of-its kind in Kerala.

A one-stop premium store for all bicycling and fitness equipment requirements BSA GO promotes cycling as a health and lifestyle option to discerning consumers.

Commenting at the inauguration, said Mr. M A Alagappan, Vice Chairman, Murugappa Group & Chairman, Tube Investments of India Limited, "As a category leader, TI Cycles has always innovated and set the trend in the bicycling industry. With the changing retail landscape and consumer shopping habits, we believe that it is necessary to re-define the bicycle shopping experience in the country. The BSA-GO stores aim to do this and also set a new benchmark that is on par with international stores"

BSA GO stores display a wide range of BSA & Hercules brands of bicycles. The trained store staff can help consumer choose the right bike. Another interesting feature of the stores is that consumer can not only 'touch and feel', but also 'TRY' the bikes of their choice on an in-built test track.

In addition to bicycles, the store will soon be offering a wide range of high-end fitness equipment and accessories.

On the inauguration of the Thrissur store, Mr G Ramprasad, President, TI Cycles said, "We are constantly pushing newer frontiers in the industry and these premium retail stores form a key part of our growth strategy. We believe the unique design & the wide product range available will set these stores apart and make them the preferred destination for bicycles and fitness products in Thrissur."

One of the most professionally managed organizations in the bicycle industry, TI CYCLES OF INDIA markets Hercules and BSA brand of bicycles and are leaders in the special or fancy segment of bicycles in the country.

About the Murugappa Group:
Headquartered in Chennai, the $1.6 billion Murugappa Group is India's leading business conglomerate, which fosters an environment of professionalism for its strong workforce of 28,000 employees. The group has 29 registered companies which are market leaders in diverse areas on business viz. engineering, abrasives, finance, general insurance, sanitary ware, cycles, sugar, farm inputs, fertilizers, plantations, bio products and nutraceuticals. The Group has manufacturing units in 12 states.

The Group has forged strong joint venture alliances with leading international companies like Roca of Spain, Cargill of Geneva, Cerdak of South Africa, Jingri Diamond Industrial Company of China, DBS Bank of Singapore, Mitsui Sumitomo of Japan and Groupe Chimique Tunisien of Tunisia and has consolidated its status as one of the fastest growing diversified business house in India.

Contact details
Saji Varghese
IPAN
Tel: 09895655055

Mr. R Ganesh
TI Cycles of India
Tel: 09840986030