DBS Cholamandalam Distribution Limited inaugurates new branch in Kochi
Launches an exclusive "Club Chola" service for High Networth Individuals (HNI) in the region

Kochi, September 13, 2006: DBS Cholamandalam Distribution Limited (DCDL), a subsidiary of Cholamandalam DBS Finance Company Limited and a leading investment advisory provider, today announced the launch of its new branch office in Kochi. The branch is located at 3rd Floor, Acel Estate, Iyyattil Junction, Chittoor Road, Kochi. The branch promises to be a one-stop financial advisory centre offering a wide array of investment options viz. Mutual Funds, Insurance (Life and General), Fixed Deposits, Bonds and Post Office Saving Schemes.

Combined with this, DBS Cholamandalam Distribution Limited also announced the launch of "Club Chola", a unique wealth management service aimed at providing holistic financial planning solutions for High Networth Individuals (HNI's) in the city. The members of "Club Chola" would enjoy a host of privileges that include exclusive seminars by experts, entertainment programmes, subscription to research publications, stock recommendations etc. The members would be serviced by highly certified professionals to provide the best and most trusted advice.

"We have seen a gradual shift in the consumer mindset from investing in just fixed deposits to exploring opportunities in mutual funds and equity markets. This branch operates with a mandate to cater to these growing demands of customers in Kochi. It will be fully networked to offer prompt and reliable services to our valuable customers" said Mr. Arulmany, Vice President and Business Head, DBS Cholamandalam Distribution Limited. "With the opening of this ninth branch in Kerala, DBS Cholamandalam Distribution Limited further strengthens its presence in the region", he added.

With a strong network of 46 offices in the country, DBS Cholamandalam Distribution Limited is today one of the leading distributors of financial products and has mobilized Rs.2500 crores in FY 2006.

About DBS Cholamandalam Distribution Limited:
DBS Cholamandalam Distribution Limited (DCDL) is in the business of financial advisory services; the company distributes a wide array of financial services products - both Cholamandalam and third party - to institutions and individual clients. Products offered include mutual funds, fixed deposits, post office schemes, bonds, life and general insurance.

Cholamandalam DBS Finance Limited (Cholamandalam DBS) is a joint venture between the Murugappa Group and DBS Bank of Singapore. The Company, along with its subsidiaries and affiliates offers individual and institutional customers a range of financial services - vehicle finance, capital market finance, corporate finance, mutual funds, securities broking and distribution of investment and insurance products. The Company's shares are listed on Bombay (BSE) and National (NSE) stock exchanges.

Headquartered in Chennai, the $1.6 billion Murugappa Group is India's leading business conglomerate, which fosters an environment of professionalism for its strong workforce of 28,000 employees. The group has 29 registered companies, which are market leaders in diverse areas on business viz. engineering, abrasives, finance, general insurance, sanitaryware, cycles, sugar, farm inputs, fertilizers, plantations, bio products and nutraceuticals. The Group has manufacturing units in 12 states.

The Group has forged strong joint venture alliances with leading international companies like Roca of Spain, Cargill of Geneva, Cerdak of South Africa, DBS Bank of Singapore, Mitsui Sumitomo of Japan and Groupe Chimique Tunisien of Tunisia and has consolidated its status as one of the fastest growing diversified business house in India.

Headquartered in Singapore, DBS is one of the largest financial services groups in Asia. The largest bank in Singapore and the fifth largest banking group in Hong Kong as measured by assets, DBS has leading positions in consumer banking, treasury and markets, asset management, securities brokerage, equity and debt fund raising. Beyond the anchor markets of Singapore and Hong Kong, DBS serves corporate, institutional and retail customers through its operations in Thailand, Malaysia, Indonesia, India and The Philippines. In China, the Bank has branches and representative offices in Shanghai, Beijing, Guangzhou, Shenzhen, Fuzhou, Tianjin, Dongguan and Hangzhou. The Bank's credit ratings are one of the highest among banks competing in the Asia-Pacific region, and the highest among banks in Singapore.

Contact details

Saji Varghese
IPAN
Tel: 09895655055

Rajagopal. K.A
DBS Cholamandalam Distribution
Tel: 09947268180