Cholamandalam DBS Finance Limited launches 'The Personal Loans Festival'
Announces first winner of a sleek bike in the city of Coimbatore

Coimbatore, September15, 2006: Cholamandalam DBS Finance Limited (Cholamandalam DBS), a joint venture between Murugappa Group and DBS Bank of Singapore, today announced Mrs. Lalitha Mani, of Coimbatore, as the first winner of a snazzy TVS Star bike, as part of the recently launched "Cholamandalam DBS Personal Loans Festival". The Personal Loan festival was launched on 3rd September 2006, in Chennai, Coimbatore, Bangalore and Hyderabad and will end on 31st October, 2006. This festival, offer customers a chance to win exciting prizes viz. 20 bikes, 100 gold coins, 200 travel bags, 700 watches or an assured gift on availing a personal loan.

Handing over the bike to a delighted customer, Mr. M A Alagappan, Chairman, Cholamandalam DBS Finance Ltd said, "At Cholamandalam DBS, it is our endeavour to exceed our customer expectations in terms of values and services. This exciting "Personal Loans Festival" is an initiative by Cholamandalam DBS Finance Limited to reward our treasured customers and bring greater value to them in every interaction with us".

An elated Mrs.Lalitha Mani said, "I have Cholamandalam DBS as my financial partner of choice owing to its trouble-free loan schemes, easy documentation and quick disbursement. I am delighted to win this bike and I am very grateful to Cholamandalam DBS for conducting such an exciting festival".

This offer is part of an innovative marketing campaign conducted by Cholamandalam DBS to promote their offerings, create visibility and mark their presence in these markets. The offer is promoted by a series of advertisement and promotional activities carried out through the campaign period. All winners will receive their prizes at the local Cholamandalam DBS branches in the respective cities.

Note to Editors

Cholamandalam DBS Finance Limited (Cholamandalam DBS) is a joint venture between the Murugappa Group and DBS Bank of Singapore. The Company, along with its subsidiaries and affiliates offers individual and institutional customers a range of financial services - vehicle finance, capital market finance, corporate finance, mutual funds, securities broking and distribution of investment and insurance products. The Company's shares are listed on Bombay (BSE) and National (NSE) stock exchanges.

Headquartered in Chennai, the $1.6 billion Murugappa Group is India's leading business conglomerate, which fosters an environment of professionalism for its strong workforce of 28,000 employees. The group has 29 registered companies, which are market leaders in diverse areas on business viz. engineering, abrasives, finance, general insurance, sanitaryware, cycles, sugar, farm inputs, fertilizers, plantations, bio products and nutraceuticals. The Group has manufacturing units in 12 states.

The Group has forged strong joint venture alliances with leading international companies like Roca of Spain, Cargill of Geneva, Cerdak of South Africa, DBS Bank of Singapore, Mitsui Sumitomo of Japan and Groupe Chimique Tunisien of Tunisia and has consolidated its status as one of the fastest growing diversified business house in India.

Headquartered in Singapore, DBS is one of the largest financial services groups in Asia. The largest bank in Singapore and the fifth largest banking group in Hong Kong as measured by assets, DBS has leading positions in consumer banking, treasury and markets, asset management, securities brokerage, equity and debt fund raising. Beyond the anchor markets of Singapore and Hong Kong, DBS serves corporate, institutional and retail customers through its operations in Thailand, Malaysia, Indonesia, India and The Philippines. In China, the Bank has branches and representative offices in Shanghai, Beijing, Guangzhou, Shenzhen, Fuzhou, Tianjin, Dongguan and Hangzhou. The Bank's credit ratings are one of the highest among banks competing in the Asia-Pacific region, and the highest among banks in Singapore.

For further information, please contact:
Kumaresan
IPAN, Coimbatore
Tel: 098422-87270