TI Cycles launches 'BSA GO' store in Noida
Brings an international bicycle shopping experience to the city

Noida, September25, 2006: TI Cycles of India, part of the $1.6 billion Murugappa Group, announced the launch of their unique bicycle and fitness equipment store, 'BSA GO' in Noida today. The 1700 sq.ft, three level 'BSA GO' store licensed to Rajesh Cycle Trading Company and located at F-31, Sector 18 market, Noida, is the second-of-its kind in New Delhi. A one-stop premium store for all bicycling and fitness equipment requirements, BSA GO promotes cycling as a health and lifestyle option to discerning consumers.

Commenting on the BSA GO store concept, said Mr. G Ramprasad, President, T I Cycles of India, "As a category leader, TI Cycles has always innovated and set the trend in the bicycling industry. With the changing retail landscape and consumer shopping habits, we believe that it is necessary to re-define the bicycle shopping experience in the country. The BSA-GO stores aims to do this and also set a new benchmark that is on par with international stores"

BSA GO stores display a wide range of BSA and Hercules brands of bicycles. The trained store staff can help consumer choose the right bike. Another interesting feature of the stores is that consumer can not only 'touch and feel', but also 'TRY' the bikes of their choice on an in-built test track. In addition to bicycles, the store will soon be offering a wide range of high-end fitness equipment and accessories.

On the inauguration of the Noida store, Mr G Ramprasad, President, TI Cycles said, "We are constantly pushing newer frontiers in the industry and these premium retail stores form a key part of our growth strategy. We believe the unique design and the wide product range available will set these stores apart and make them the preferred destination for bicycles and fitness products in New Delhi."

One of the most professionally managed organisations in the bicycle industry, TI CYCLES OF INDIA markets Hercules and BSA brand of bicycles and are leaders in the special or fancy segment of bicycles in the country.

About the Murugappa Group
Headquartered in Chennai, the $1.6 billion Murugappa Group is India's leading business conglomerate, which fosters an environment of professionalism for its strong workforce of 28,000 employees. The group has 29 registered companies which are market leaders in diverse areas on business viz. engineering, abrasives, finance, general insurance, sanitary ware, cycles, sugar, farm inputs, fertilizers, plantations, bio products and nutraceuticals. The Group has manufacturing units in 12 states.

The Group has forged strong joint venture alliances with leading international companies like Roca of Spain, Cargill of Geneva, Cerdak of South Africa, Jingri Diamond Industrial Company of China, DBS Bank of Singapore, Mitsui Sumitomo of Japan and Groupe Chimique Tunisien of Tunisia and has consolidated its status as one of the fastest growing diversified business house in India.

Contact Information
Aparna Srivastava
IPAN
Tel: 011 42492100

Mr. R Ganesh
TI Cycles of India
Tel: 09840986030