New Delhi, 17 October , 2006: TI Cycles of India, one of India's largest bicycles manufacturer and part of over Rs.7400 crore (about US $ 1.63 billion) conglomerate Murugappa Group, today announced their foray into the fitness equipment vertical with the launch of BSA Workouts range of cardio and strength equipment. The equipment would be sold through their flagship BSA GO stores and other key dealers. The range would be launched in phases - with the full range being available across the top 20 cities in the country by March 2007. TI also unveiled www.ticyclesindia.com/bsaworkouts, a unique portal that would be a one-stop solution to fitness and wellness queries.

Speaking on the occasion, Mr. G. Ramprasad, President, TI Cycles of India said, "At TI, we have constantly explored ways to innovate through a deep understanding of the evolving and changing needs of today's 'fitness-centric' consumers and expand our product portfolio. The new range of fitness equipment is targeted at the fitness conscious urbanites looking to workout at their convenience."

The BSA Workouts range consists of the Exerciser Cycles, Recumbent Bike, Elliptical Trainer, Motorised Treadmill and the Home Gym.

The fitness portal, www.ticyclesindia.com/bsaworkouts, would provide information on fitness, help the user select the right equipment for specific needs, gives nutrition and diet tips, register the equipment online, download user manuals and also enables the user be in touch with TI's fitness consultants. A unique metric called the 'fitness quotient' has been designed to measure the fitness levels of the individual & help objectively track progress.

TI has also set up a customer care structure that would provide all requisite post purchase support.

About TI Cycles of India
TI Cycles of India is a division of Tube Investments of India (TII), a flagship company of the USD 1.6 billion Murugappa Group. TI is the second largest manufacturer of bicycles in India, marketing top brands like Hercules and BSA. The company is a market leader in the value-added special segment, with a 50 percent market share. At present, TI has seven BSA GO stores across the India.

Certified with ISO 9002 and ISO 14001, TI Cycles is one of the most quality and customer centric organizations. TI Cycles is an exporter to many regions across the globe including Europe, South East Asia and Africa.

About the Murugappa Group
Headquartered in Chennai, the $1.6 billion Murugappa Group is India's leading business conglomerate, which fosters an environment of professionalism for its strong workforce of 28,000 employees. The group has 29 registered companies, which are market leaders in diverse areas of business viz. engineering, abrasives, finance, general insurance, sanitaryware, cycles, sugar, farm inputs, fertilizers, plantations, bio products and nutraceuticals. The Group has manufacturing units in 12 states.

The Group has forged strong joint venture alliances with leading international companies like Roca of Spain, Cargill of Geneva, Cerdak of South Africa, DBS Bank of Singapore, Mitsui Sumitomo of Japan and Groupe Chimique Tunisien of Tunisia and has consolidated its status as one of the fastest growing diversified business house in India