TI Cycles launches 'BSA GO' store In Chennai
Brings an international bicycle shopping experience to the city

Chennai, 24 January 2007: TI Cycles of India, part of the Rs. 7340 crore conglomerate Murugappa Group, announced the launch of their unique bicycle & fitness equipment store, 'BSA GO' in Chennai today.

The 1400 sq.ft, two level 'BSA GO' store licensed to BSA Shop and located at 14/31, North Boag Road, T.Nagar, Chennai.

A one-stop premium store for all bicycling and fitness equipment requirements BSA GO promotes cycling as a health and lifestyle option to discerning consumers.

Commenting at the inauguration, said Mr. A. VELLAYAN, Vice Chairman & Director (Strategy), Murugappa Group "As a category leader, TI Cycles has always innovated and set the trend in the bicycling industry. With the changing retail landscape and consumer shopping habits, we believe that it is necessary to re-define the bicycle shopping experience in the country. The BSA-GO stores aim to do this and also set a new benchmark that is on par with international stores"

BSA GO stores display a wide range of BSA & Hercules brands of bicycles. The trained store staff can help consumer choose the right bike. Another interesting feature of the stores is that consumer can not only 'touch and feel', but also 'TRY' the bikes of their choice on an in-built test track.

In addition to bicycles, the store will soon be offering a wide range of high-end fitness equipment and accessories.

On the inauguration of the Chennai store, Mr G Ramprasad, President, TI Cycles said, " We are constantly pushing newer frontiers in the industry and these premium retail stores form a key part of our growth strategy. We believe the unique design & the wide product range available will set these stores apart and make them the preferred destination for bicycles and fitness products in Chennai."

One of the most professionally managed organizations in the bicycle industry, TI CYCLES OF INDIA markets Hercules and BSA brand of bicycles and are leaders in the special or fancy segment of bicycles in the country.

About TI Cycles of India
TI Cycles of India, an unit of Tube Investments of India is part of the Rs. 7340 crore conglomerate Murugappa Group. The group is one of India's largest family promoted, professionally managed corporates with over 28,000 employees. A pioneer and market leader in several fields with over 40 manufacturing operations across 12 states in India, the Group has a strong presence in abrasives, engineering and cycles, bio-products, sanitaryware, plantations, sugar, farm Inputs, finance, general insurance, and nutraceuticals.

Contact Information

Suresh Krishnan
IPAN
Tel: 044 28217294

M. Senthil Kumar
TI Cycles of India
Tel: 09840901111