Bangalore, 1 March, 2007: TI Cycles of India, one of India's largest bicycles manufacturer and a part of the US $ 1.6 billion conglomerate Murugappa Group, have announced their sponsorship of BSA Ladybird bicycles for a unique joy cycling and run event called "To save the Women we Love - Mother Earth". The Cycle run is organised by Fitness One (Chain of Gyms in Bangalore and Chennai) on March 8th 2007 for the general public and will commence from the Fitness One Centre at Jayanagar, Bangalore.

The theme of the Cycle Run is 'fitness through cycling' and 'saving Mother Earth' by promoting cycling, which is one of the most environmentally friendly, non-polluting modes of transport.

Said Mr. Ramprasad, President, TI Cycles of India, "TI Cycles has been at the forefront of promoting activities that are being conducted to create awareness about healthy methods of transportation and reducing pollution. We are delighted to partner this event that fosters the spirit of healthy living".

TI Cycles are makers of the BSA Ladybird range of bicycles, which are the favourite choice of girls. The stylishly designed Ladybird range not only offers comfort but also exceptional ease of ride. A new addition to the range is Ladybird Splash, which is available in uniquely appealing colours.

About TI Cycles of India
TI Cycles of India is a part of Tube Investments of India (TII), a flagship company of the US $ 1.6 billion conglomerate Murugappa Group. TI is the second largest manufacturer of bicycles in India, marketing top brands like Hercules and BSA. The company is a market leader in the value-added special segment, with a 50 percent market share. At present, TI has seven BSA GO stores across India.

Certified with ISO 9002 and ISO 14001, TI Cycles is one of the most quality and customer centric organizations. TI Cycles is an exporter to many regions across the globe including Europe, South East Asia and Africa.

About the Murugappa Group
Headquartered in Chennai, the $1.6 billion Murugappa Group is India's leading business conglomerate, which fosters an environment of professionalism for its strong workforce of 28,000 employees. The group has 29 registered companies, which are market leaders in diverse areas of business viz. engineering, abrasives, finance, general insurance, sanitaryware, cycles, sugar, farm inputs, fertilizers, plantations, bio products and nutraceuticals. The Group has manufacturing units in 12 states.

The Group has forged strong joint venture alliances with leading international companies like Roca of Spain, Cargill of Geneva, Cerdak of South Africa, DBS Bank of Singapore, Mitsui Sumitomo of Japan and Groupe Chimique Tunisien of Tunisia and has consolidated its status as one of the fastest growing diversified business house in India.

Contact Information

Ms. Anu Lakshman
General Manager
IPAN
Tel: 0 98410 39574

Chandrika Raman
Sr. Manager-Group Corporate Communications
Tel: 044-25306535 / 98400 71172
Email: ChandrikaR@corp.murugappa.com

Gautam Dalal
Dy. General Manager - Marketing
TI Cycles of India
Tel: 0 98408 89422