Roca brings designer bathrooms to India
Global sanitaryware leader and EID Parry JV launches commercial operations

• The distribution of the whole Roca range of sanitaryware and taps will begin today in India's main cities
  
• The Roca products, a worldwide reference in technology and design, permit complete bathroom equipping
  

New Delhi, 27 March, 2007: Roca, the global leader in sanitaryware, has today initiated the commercialisation of its high-range products for bathrooms in India. Practically a year after the constitution of the society of Parryware Roca Pvt. Ltd., an equal joint venture between EID Parry and Roca, the Roca products can now be acquired through selected distributors in India's main cities. With this, Roca presents its high quality range of innovative designer bathroom products for the modern Indian consumer.

The worldwide brand leader in the bathroom equipping business, Roca has a presence in nearly 90 markets and operates more than 40 production centres across the world. From state-of-the-art hydro-sauna cabins and spa baths to bath suites, bathroom furniture and other components such as taps, shower trays, mirrors and various accessories, Roca has been in the business of making beautiful bathrooms for close to 90 years. The Roca approach, evolved through the decades of experience, is that a bathroom is much more than a practical necessity; it's a sensuous and aesthetic experience.

José Miguel Roca, CEO of Roca Corporación Empresarial, has indicated that "we present the best of our range, the most innovative at the technological level, as well as in design and performance. The same products that Roca has been commercialising for years in the principal European countries or in the United States are now available to the Indian consumers. Our philosophy is built on the concept of the ancients, who made the bath place a thing of beauty, virtually a monument to ministering to the body. Thus, Roca products are as much works of art as utilitarian."

Innovation and design
The present Roca range is the result of a long history of specialisation in the bathroom sector, which was initiated in the second decade of the 20th century. Through nearly 90 years, Roca has contributed to the definition of bathroom concept, first in Spain and, as of the nineties, elsewhere in Europe and the rest of the world. Today, the product integration of wellness (hydro massage showers, saunas, etc.) proves that the bathroom has converted itself into a space for personal wellbeing.

Roca has become the world leader in the sector, thanks to a clear orientation towards innovation and design, and due to the application of technology in the production processes. This commitment is now expressed in the manner of progressive work automation in its production centres; the search for new solutions in the field of design, materialised in the creation of the Innovation Lab (situated in the main installations of the company in Barcelona, Spain); or the development of new product lines in collaboration with architects and designers such as David Chipperfield, Ramón Benedito, Rafael Moneo, Schmidt & Lackner or Giugiaro.

Roca in India
Within its strategy of international expansion, in April 2006 Roca created the joint venture Parryware Roca Pvt Ltd with the Indian company EID Parry. Up to now, this agreement has permitted a progressive implementation of the technology developed by Roca in the production centres of the company, as well as the inauguration of a new factory in Perundurai.

With regard to the development of the society of Parryware Roca Pvt Ltd, José Miguel Roca has indicated that "we are really proud of these first months of joint work, which confirm that our decision to be present in the Indian market has been a good move. The launching of our products in India means an opportunity to make the brand Roca known in one of the countries destined to become one of the great economic powers of the world."

About Roca
Roca Corporación Empresarial is the parent company of a group of firms dedicated to the design, production and commercialisation of bathrooms products that are meant for architecture, construction and interior designing. The group, with a wholly Spanish capital, reached sales for 1,635 million euros in 2006. Roca gives direct employment to more than 20,000 persons worldwide.

Contact Information

Mr K E Ranganathan
Managing Director-Parryware ROCA Pvt LTd.
Mobile: 98400-89777
Email: ranganathanke@parry.murugappa.com

Mr Emilio Salazar
Dy Managing Director-Parryware ROCA Pvt. LTd.
Mobile: 99401-51534
Email: salazare@parry.murugappa.com