TI Cycles launches 'BSA GO' store in Ludhiana
Brings an international bicycle shopping experience to the city

Ludhiana, 29 March 2007: TI Cycles of India, part of the Rs.7300 crore conglomerate Murugappa Group, announced the launch of their unique bicycle and fitness equipment store, 'BSA GO' in Ludhiana today. The 1080 sq. ft., BSA GO store licensed to Airi Cycles and located at No 111, New Cycle Market, Gill Road, Ludhiana-141003 is first of its kind in Punjab.

A one-stop premium store for all bicycling and fitness equipment requirements, BSA Go promotes cycling as a health and lifestyle option to discerning consumers.

Commenting on the BSA Go store concept, said Mr. B K Singh, GM-Sales, TI Cycles of India, "As a category leader, TI Cycles has always innovated and set the trend in the bicycling industry. With the changing retail landscape and consumer shopping habits, we believe that it is necessary to re-define the bicycle shopping experience in the country. The BSA-Go stores aim to do this and also set a new benchmark that is on par with international stores"

BSA Go stores display a wide range of BSA & Hercules brands of bicycles and BSA Workouts. The trained store staff can help consumer choose the right bike and right fitness equipments. Another interesting feature of the stores is that consumer can not only 'touch and feel', but also 'TRY' the bikes of their choice on an in-built test track.

On the inauguration of the Ludhiana Store Mr G Ramprasad, President, TI Cycles of India said, "We are constantly pushing newer frontiers in the industry and these premium retail stores form a key part of our growth strategy. We believe the unique design & the wide product range available will set these stores apart and make them the preferred destination for bicycles and fitness products in Ludhiana."

One of the most professionally managed organizations in the bicycle industry, TI CYCLES OF INDIA markets Hercules and BSA brand of bicycles and fitness equipments and are leaders in the special or fancy segment of bicycles in the country.

About TI Cycles of India
TI Cycles of India is a part of Tube Investments of India (TII), a flagship company of the Rs.7300 plus crore conglomerate Murugappa Group. TI is the second largest manufacturer of bicycles in India, marketing top brands like Hercules and BSA. The company is a market leader in the value-added special segment, with a 50 percent market share. At present, TI has thirteen BSA GO stores across India.

Certified with ISO 9001:2000 and ISO 14001, TI Cycles is one of the most quality and customer centric organizations. TI Cycles is an exporter to many regions across the globe including Europe, South East Asia and Africa.

About the Murugappa Group
Headquartered in Chennai, the Rs.7300 plus crore Murugappa Group is India's leading business conglomerate, which fosters an environment of professionalism for its strong workforce of 28,000 employees. The group has 29 registered companies, which are market leaders in diverse areas of business viz. engineering, abrasives, finance, general insurance, sanitaryware, cycles, sugar, farm inputs, fertilizers, plantations, bio products and nutraceuticals. The Group has manufacturing units in 12 states.

The Group has forged strong joint venture alliances with leading international companies like Roca, Cargill, Cerdak, DBS Bank, Mitsui Sumitomo and Groupe Chimique Tunisien and has consolidated its status as one of the fastest growing diversified business house in India.