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World's largest apron - A
record effort by
Ambadi Enterprises
Attempt to break the Guinness Record by a wide
margin
- Chennai, June 22, 2011: Ambadi
Enterprises Ltd., a part of the USD 3.8 billion Murugappa
Group, displayed the world’s largest apron on the grassy
expanse of YMCA grounds at Chennai today. The all white apron
measuring about 25 metres x 22 metres (total fabric area of
853 sq. metres, weighing 100 kgs) is expected to beat the
current Guinness record of 15.4 metres x 17.6 metres held by a
Spanish Manufacturer since 2007.
718 metres of 20sx20s sheeting
greige fabric purchased in Karur (Tamil Nadu) was transformed to the
final apron displayed at Chennai (Tamil Nadu) today, by the joint
effort of teams at the different units of Ambadi. The fabric was
bleached at Erode and the apron outline was sketched at the design
studio at Gurgaon (Haryana). Finally the cutting, stitching and
printing was done at the Kannur unit (Kerala). The cutting team of
26 women spent 182 man-days to cut the fabric and the stitching team
of 8 spent 40 man-days to put the apron together.
“The teams had to overcome a few
difficulties during the whole process – including, having to
factor in the Kerala monsoon effect. For instance, they didn’t
have enough space to lay and cut the fabric and had to lay it in the
vacant lot outside the factory even as the monsoon rains were
threatening to pour down. The Ambadi logo measuring 5 sq metres was
a critical part of the design and took longer time to print and dry
in the damp weather. In all, the efforts have paid off and today, we
have been able to put out a bold statement about our capabilities,”
elaborated Vishy Shenoy, Business Head - Ambadi Enterprises.
Ambadi is one of the largest
exporters of Textile Fabrics, Home Linen and Floor Coverings from
India. In the Company’s line up, apron ranks as one of its high
volume products at 500,000 aprons per year. The Company supplies to
the top labels in the world including Target, Williams – Sonoma,
Kymo and Crate & Barrel.
|
Detail |
Area in sq.metres |
|
Body |
592 |
|
Pocket |
41 |
|
Bib |
20 |
|
Tie |
200 |
|
Total |
853 |
About Ambadi Enterprises Limited
Ambadi Enterprises Limited, a part
of the USD 3.8 billion Murugappa Group, is one of India’s biggest
exporters of Textile Fabrics, Home Linen and Floor Coverings. The
Company merges traditional skills with modern technology to
create novel home furnishing products that demand a premium in the
world market. Ambadi offers a wide range of floor coverings like
carpets, dhurries, rugs, shaggys and mats. The other products with
textile madeups are kitchen linen, curtains, drapes, cushion/pillow
covers, quilts, bed/table spreads, runners, napkins, etc. Some of
the key customers of Ambadi are Target, Williams – Sonoma, Kymo,
and Crate & Barrel amongst others.
Ambadi is first in the Indian
industry to get all its factories certified for ISO 9001:2008 and SA
8000: 2008. The Company also has the rights to use the RUGMARK and
the WOOLMARK labels. Ambadi has Okeo Tex and GOTS certification. The
Company has five production centres and exports to 22 countries
across the globe. For more details, visit www.ambadi.in
About the Murugappa Group
Founded in 1900, the Rs. 17051
Crores (USD 3.8 billion) Murugappa Group is one of India's leading
business conglomerates. The Group has 29 businesses including
eight listed Companies actively traded in NSE & BSE.
Headquartered in Chennai, the major Companies of the Group include
Carborundum Universal Ltd., Cholamandalam Investment and Finance
Company Ltd., Cholamandalam MS General Insurance Company Ltd.,
Coromandel International Ltd., Coromandel Engineering Company
Ltd., E.I.D. Parry (India) Ltd., Parry Agro Industries Ltd., Tube
Investments of India Ltd., and Wendt (India) Ltd.
Market leaders in served segments
including Abrasives, Auto Components, Cycles, Sugar, Farm Inputs,
Fertilizers, Plantations, Construction, Bio-products and
Nutraceuticals, the Group has forged strong joint venture
alliances with leading international companies like Groupe
Chimique Tunisien, Foskor, Cargill, Mitsui Sumitomo and Morgan
Crucible. The Group has a wide geographical presence spanning 13
states in India and 5 continents.
Renowned brands like BSA,
Hercules, Ballmaster, Ajax, Parry’s, Gromor and Paramfos are
from the Murugappa stable. The organization fosters an environment
of professionalism and has a workforce of over 32,000 employees.
For further information, please
contact
Vinitha Charles
Deputy Manager, Group Corporate Communications,
Mobile: 96771 96711
Vinod Kumar / Diya Kinger
Ogilvy Public
Relations Worldwide
Murugappa Group
Mobile: 98401 26179 / 8939623044
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