Murugappa Group launches
- Murugappa Group launches "One
Energy" corporate campaign
Chennai, October 26th 2011: Murugappa
Group has launched the corporate campaign with the theme “One
Energy” this Diwali.
Spread across multiple media - TV,
print, digital and outdoor - the campaign highlights the impact
Murugappa Group and its brands have on the daily lives of people.
The campaign begins with the TVC
which is a montage of slice-of-life scenarios featuring the Group’s
Companies & brands - Chola MS, Chola Investments & Finance,
Coromandel Fertilisers, Parrys Sugar, Parry Agro tea, CUMI, TII ,
BSA and Hercules. The campaign is scheduled to coincide with the
positive high of Mahurat trading on business news channels and
across other news channels. The campaign will also simultaneously
tap the online popular media.
Print and outdoor will follow and
the whole campaign is expected to run till Jan 2012.
The creative duties have been
conceptualised and executed by Interface Communications with the
help of filmmaker Subodh Poddar for the TVC. The media agency is