Sets ambitious target to make Parry’s Wellness a Rs. 100-cr business by 2014-2015
Chennai, 4 October , 2012: Parry Nutraceuticals, a Division of E.I.D. Parry (I) Ltd. and a part of the USD4.4 billion Murugappa Group, today announced the launch of its health and wellness brand, Parry’s Wellness. The company, which is a pioneer in science-based nutrition and dietary supplements, aims to get consumers make smart choices for a healthy and happy life with a range of products under the Parry’s Wellness brand.
Parry’s Wellness is an all-encompassing and participating brand with the objective of educating consumers on healthy living. It will provide world-class nutrition solutions for the common man by partnering with internationally acclaimed medical practitioners, nutritionists and dieticians. Consumers can connect with the Wellness experts under the brand’s aegis through discussion forums. This will help consumers overcome lifestyle-related health issues by bridging the nutritional gaps.
Speaking on the occasion, Mr. Sajiv Menon, Business Head – Bio & Nutra, Parry Nutraceuticals said, “Today’s progressive culture comes with its share of health problems stemming from sedentary lifestyle, inadequate nutrition and stress leading to lifestyle diseases like high blood pressure, diabetes and cardiovascular conditions. Having identified the core issues, it was imperative and natural for us at Parry Nutraceuticals to move to the next level in providing self awareness among people and making them realise the responsibility and offer solutions for their own health. The challenges arising from modern-day lifestyle are inevitable, but the conscious decision of being the masters of our own health lies with us. Right from weeding out myths to providing invaluable truths, Parry’s Wellness has taken a pro-active step towards being the nutrition partner for everyone.”
The company’s wholly owned subsidiary US Nutraceuticals LLC headquartered in Orlando, Florida is a boutique company that has developed a number of creative solutions for good health which would soon be available in India.
Parry Nutraceuticals has decided to allocate considerable resources for brand building and promotional efforts of Parry’s Wellness. The company has set an ambitious target to make Parry’s Wellness a Rs. 100-cr brand by 2014-2015.
Says Ms. Sheela Krishnaswamy, renowned diet & nutrition consultant, “What we eat plays an important role on how we feel both emotionally and physically. The importance of good nutrition cannot be understated. Our diet directly influences not only the healthiness of our body, but also our mental and emotional well-being. A healthy mind and body are always ready to take on life’s challenges head-on. In today’s lifestyle, one doesn’t make adequate time to have nutritious food. To eat right we need to know what’s right. Our daily tasks take up so much of our time that sometimes we end up losing track of these time-consuming health regimes. I’m happy to be a part of the Parry’s Wellness launch program and wish them the best.”
Parry’s Wellness will focus on good health by harnessing the richness of nature backed by technology in cultivation, extraction, formulation and branding. It will be the umbrella brand for the Parry Nutraceuticals – OTC product range, including the world’s finest certified Organic Spirulina, GreenT6 – The power of 6 cups of green tea in a capsule, Pro9 – Whey Protein Drink, Pro9D – Protein drink for Diabetics, Rejuveneyes- For tired eyes and Skin Fresh-For healthy skin. They are also looking at expanding their product portfolio with Spirulina Variants, Immunity product for children, Fibre supplement that is extracted from Fenu greek & many more. Like always their product line up is very unique, innovative and performance based backed with strong science.
About Parry Nutraceuticals
Parry Nutraceuticals is a division of EID Parry (I) Ltd. and part of the USD 4.4 billion Murugappa Group.
Headquartered in Chennai, India, E.I.D. Parry has been synonymous with dynamism since 1788. It became a part of the Murugappa Group in 1981 and its businesses now cover a wide range of products including sugar, microalgal health supplements from Parry Nutraceuticals and bio products from Bio Products Division.
The Murugappa Group is one of India’s leading business conglomerates; the market leaders in diverse areas of business, including Engineering, Abrasives, Finance, General Insurance, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals. Its 28 businesses have manufacturing facilities spread across 13 states in India. The organization fosters an environment of professionalism and has a workforce of over 32,000 employees. The Group has forged strong joint venture alliances with leading international companies like Mitsui Sumitomo, Foskor, Cargill and Groupe Chimique Tunisien, thus consolidating its status as one of the fastest growing diversified business houses in India.