Hyderabad, November 6, 2009: The Honorable Union Home Minister, Mr. P Chidambaram flagged off the ‘Hercules Ryders Expedition’ today at the National Police Academy in Hyderabad. The expedition is being organized by TI Cycles in association with the Andhra Pradesh Government to promote the Indian Police Services among the younger generation and inspire them to be part of the prestigious services.
The ‘Hercules Ryders Expedition’ will have 9 IPS officers cycling from Kashmir to Kanyakumari covering 3840 kms over a period of 38 days. TI Cycles is providing its premium bikes – Hercules RYDERS ACT 110 & Bad Boys the latest introduction from Cannondale for the participating IPS Officers.
Commenting on the occasion Mr. Arun Alagappan, Senior Vice President – Retail & BSA Motors –TICI said, “We are extremely happy to be associated with the Andhra Pradesh Government which has taken up the responsibility of motivating the younger generation to join the civil services. We have some of the senior IPS officers who take pride in serving our country joining us for this Hercules Ryders Expedition.”
TI Cycles has moved beyond being a mere cycle manufacturer to a company that has been promoting the cause and benefits of cycling to the urban youth through its various initiatives across the country. In view of the changing environment and evolving consumer preferences, TI Cycles has embarked on a transformational journey to be contemporary and relevant. Bicycles, hitherto a common man’s transport, is now being recognized as a “Fun, Freedom and Fitness” enabler. Annual national events like the Hercules MTB in Himachal Pradesh and the BSA Hercules Cyclothon- Bengaluru 09, were some of India’s biggest cycling events and an innovative and fun mode of creating environmental awareness, and educating people on how to reduce pollution levels and make our cities cleaner and greener.
TI Cycles of India (TICI) is the manufacturer of the country’s most popular brands of Bicycles – BSA and Hercules. These brands have touched millions of consumers across different age groups, gender, and consumer class across the country. TICI has been pioneers in various segments – SLRs, Kids, bicycle for girls, and in the recent times the introduction of retail formats, E Bikes, Cargo bikes.
Murugappa Group: Headquartered in Chennai, the Rs. 15,907 crores (USD 3.14 billion) Murugappa Group is one of India’s leading business conglomerates. Market leaders in diverse areas of business including Engineering, Abrasives, Finance, General Insurance, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals, its 29 companies have manufacturing facilities spread across 13 states in India. The organization fosters an environment of professionalism and has a workforce of over 32,000 employees. The Group has forged strong joint venture alliances with leading international companies like DBS Bank, Mitsui Sumitomo, Foskor, Cargill and Groupe Chimique Tunisien has consolidated its status as one of the fastest growing diversified business houses in India.
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