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Murugappa Group which takes
pride in its Indian roots, helped the nation move forward towards
a stronger economy after independence through its enterprise in
various segments of business.
One of the most important endeavours among these was
its foray into the consumer durable segment through the bicycle
market TI Cycles started manufacturing bicycles as a poor
man's vehicle; but keeping with the entrepreneurial spirit of the
Murugappa Group, it gradually caught up with the changing times
and the demands of modern Indian consumers. Now TI Cycles has in
its stable a wide range of cycles light roadsters, mountain
terrain bikes, all-terrain bikes, children's bikes, bikes with shock
absorbers and hi-tech geared bikes. With these, TI Cycles has been
able to change consumer behaviour from one of functional expectations
to attitude statements.
Another very significant role played by the Murugappa
Group in the consumer durables segment is its venture into sanitaryware.
The Group brought about revolutionary changes in ceramic bathroom
solutions with Parryware and Johnson Pedder bathroom fittings and
other innovative products. Its Glamourooms concept provided a sense
of aesthetics to a very basic and practical human need, and added
style to an otherwise neglected area. |