Murugappa Group which takes pride in its Indian roots, helped the nation move forward towards a stronger economy after independence through its enterprise in various segments of business.

One of the most important endeavours among these was its foray into the consumer durable segment through the bicycle market — TI Cycles started manufacturing bicycles as a poor man's vehicle; but keeping with the entrepreneurial spirit of the Murugappa Group, it gradually caught up with the changing times and the demands of modern Indian consumers. Now TI Cycles has in its stable a wide range of cycles — light roadsters, mountain terrain bikes, all-terrain bikes, children's bikes, bikes with shock absorbers and hi-tech geared bikes. With these, TI Cycles has been able to change consumer behaviour from one of functional expectations to attitude statements.