It’s that time of the year when villages across India come alive with colour and energy. Farmers and their families, having harvested nature’s bounty, offer heartfelt thanks to the sun, mother earth, cattle and all elements of nature for helping them do their job. North or South, East or West – name, rituals and events may vary, but the intent is the same – an expression of gratitude. And rightly so! Every minute of every day, millions of farmers in India, live and work close to nature – toiling away to reap earth’s treasures for the benefit of all.
For over four decades, we at the Murugappa Group have been deeply involved in agriculture through three of our businesses – Coromandel, EID Parry and Parry Agro. We have grown together with our farmer friends across India, and felt we should make an effort to raise awareness about the farmer and farming among the urban population. So join us as we do our best to raise awareness, bust myths, go beyond stereotypes and find and promote small but meaningful ways in which each of us can make a difference to our farmers.
Well, when someone asks this question, you might come up with several answers ranging from doctor to teacher to police officer or maybe even the wi-fi service provider. But what doesn’t strike you immediately is that one important job without which nothing else would matter.
Watch the video to know more and don’t forget to share the video and spread the word to let the rest of the world know who truly does the most important job!
The Murugappa Group plays a vital role in the country’s agriculture sector. For decades, the Group’s companies have helped the farmer both in what goes into the fields, and what is produced from them.
#MostImportantJob #BackToYourRoots #CelebratingUrbanFarmer
“Agriculture is the most healthful, most useful and most noble employment of man”
Farming is not just any job; Agriculture is not just another business; For a farmer it is a way of life!
It is this relentless spirit, which the Murugappa Group salutes in all farmers.
Come join us as we celebrate the urban farmer – ordinary people who gave up mainstream careers to head back to their roots and to nature!