TI Cycles ‘Montra’ Takes The Lead In Carbon Frame Bicycles

 

India’s first state-of-the-art carbon frame bicycle hits the market

Chennai, March 24, 2011: TI Cycles of India, one of the leading bicycle manufacturers,part of the . 15,907 crores (USD 3.14 billion) Murugappa Group, today announced the launch of India’s first indigenously manufactured carbon frame bike series ‘Montra’. A part of the Track and Trail range of TI Cycles, Montra is designed and created on par with international performance biking standards. With this exciting launch, the company intends to manufacture and sell around 1500 Montra bikes in 2011 – 2012, with an initial investment of Rs.10 crores. The series will be available at TI Cycles retail outlets and key multi brand outlets across the country.

The Montra brand of high end bicycles were launched by Dr D Raghuram, President TI Cycles of India and his team.

Commenting on the occasion, Dr D Raghuram, President TI Cycles of India said, “We, at TI Cycles, are proud to be the first Indian company to design and manufacture world-class performance bikes including carbon framed bicycles. We have branded this “Made-in-India” range of performance bikes ‘Montra’. The popularity of carbon, a composite material, for manufacturing cycle frames is a growing phenomenon in the international market. Leading international players have been producing carbon bicycles for the past few years and Montra is the first in this category in India. Mr Arun Alagappan Senior Vice President Sales & Marketing said, “TI Cycles strongly believes in conducting extensive research to propel innovation and implementation of the best technologies for our Indian consumers. Standing for the core promise of fun, fitness and freedom, TI Cycles is happy to launch Montra, yet another exciting bike brand for the Indian market”

The new range of Montra bikes has the following special features:

    • Includes the First carbon frame bike manufactured in India

    • Increased Stiffness and Aerodynamics achieved through unique tube profiles.

    • Vibration absorption features, as demanded by the Indian riding conditions.

    • Light weight, alloy wheels and aerodynamic body enhancing speed for the rider like never before

    • On par with the Internationally available performance biking products

    • Available in 3 variants:

      • Complete Carbon bicycle with 10 speeds a superlight bike with superior performance on road- Montra Techno

      • Alloy frame with carbon fork and straight handle bar, 8 speeds for city roadies- Montra Jazz

      • Alloy frame with carbon fork and dropped handle bar, 9 speeds for serious roadies- Montra Country

    • Undergone extensive and demanding quality tests.  Prototype road tested for over 2000km before design was cleared.

 

  • Highly cost effective with a starting price range of Rs 21,000 for the alloy range and Rs. 60,000/- for the carbon range

 

Montra was born from the belief that the world is “My Own Track”. It’s a “Mantra” for life to help stay fit and young and to enjoy the outdoors while keeping it pollution free. It appeals to all who celebrate life and to cycle enthusiasts, be it for pleasure or for sporting. Montra is our pinnacle in the unique collection of bicycles from TI cycles.

About TI Cycles of India

TI Cycles of India, one of the leading bicycle manufacturers in India, is a part of USD$3.2 billion Murugappa group. TI Cycles has been at the forefront of innovations and is a pioneer in the market of cycles.

TI cycle is the only bicycle manufacturer with  2 brands- BSA for the comfort end of the market and Hercules for the rough and tough end of the market. Apart from a strong 2500 dealer network, TI Cycles came up with its retailing format for marketing its brand of cycles, fitness equipments and accessories. BSA GO, Hercules BSA zone, Hercules Express zone are 3 formats, which provide the customer a satisfying and value for money experience. From selling cycles, the company is moving to selling cycling as a part of one’s lifestyle on the fun, fitness and freedom platform. The company recently organized ‘BSA Hercules Cyclothon’ in Bangalore,Mumbai and Chennai where over 20,000 people participated.

About Murugappa Group

Founded in 1900, the Rs.13617 Crores (USD 3.03 billion) Murugappa Group is one of India’s leading business conglomerates. The Group has 29 businesses including seven listed companies actively traded in NSE & BSE. Headquartered in Chennai, the major companies of the Group include Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd, Coromandel International Ltd, Coromandel Engineering Company Ltd, EID Parry (India) Ltd, Parry Agro Industries Ltd, Tube Investments of India Ltd and Wendt (India) Ltd.

Market leaders in served segments including Abrasives, Auto Components, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Construction, Bio-products and Nutraceuticals, the Group has forged strong joint venture alliances with leading international companies like Mitsui Sumitomo, Foskor, Cargill, Groupe Chimique Tunisien, Winterthur Technology Group and Morgan Crucible. The Group has a wide geographical presence panning 13 states in India and 5 continents.

Renowned brands like BSA, Hercules, Ballmaster, Ajax, Parry’s, Gromor and Paramfos are from the Murugappa stable. The organization fosters an environment of professionalism and has a workforce of over 32,000 employees

For further details, please contact:

K. C. Ramamoorthy
TI Cycles of India
Mob: 9789989363
Email:ramamoorthykc@tii.murugappa.com                                                                           

Suresh Krishnan / Aparna Hari
IPAN H&K
Mob: +91 98400 97045 / 996288961
Email: skrishnan@ipanhillandknowlton.com
          ahari@ipanhillandknowlton.com