Secunderabad, December 31, 2011: In its continuous efforts to improve the farmers prosperity and quality of life, Coromandel International Limited, India’s leading manufacturer of a wide range of fertilizers, Crop protection products and Specialty Nutrient products, has decided to extend financial support to as many as 160 rural girl students of Nalgonda district under its pioneering CSR project,
“Mana Gromor Rural Girl child Scholarship Program”.The beneficiary will be rewarded in program to be held on Monday, the 2nd January 2012, at Ratna Kalyana Mandapam, Beside TDP Office in Nalgonda.

The motto of this innovative program is to extend financial support the poor rural girl students to ensure reduction in number of rural girl school drop-outs and help them go for higher education. Under this project, scholarships worth of Rs. 2500/- and Rs. 1500/- will be distributed to those girl students who have secured first and second ranks respectively in class IX from any of the government schools in Nalgonda rural areas and currently pursuing 10th class. A total of 160 girls were identified as top-two rankers in class IX from various government schools. Mana Gromor retail, the retail SBU of Coromandel International limited has been implementing this program in Andhra Pradesh and thriving to cover a massive 960 rural girl students from Warangal, Kurnool, Guntur, Krishna, West Godavari districts apart from Nalgonda during 2011-12, under this program. Mr. Muktheswarao, District collector, Nalgonda, Mr. Madan Mohan, District Educational Officer, Mr. Jayaraj, Joint Director (Agriculture) and Mr. G.V. Subba Reddy, GM & Head– Sales & Marketing (Retail), Coromandel International Limited will attend the program at Nalgonda.

About Mana Gromor Retail centers

The retail arm of Coromandel was started in the year 2007 with 2 outlets and in 2011 the company expanded it to over 550 retails centers with 500 centers in rural Andhra Pradesh and 50 centers in rural Karnataka.

Coromandel’s retail centers named as “Mana Gromor centers” (Telugu) and “Namma Gromor centers” (Kannada) meaning “Our Gromor Centers” are located at Mandal head quarters (A revenue unit which is 1/50th of a district). Each retail center has an average area of 1500 square feet with a catchment area of 30-40 villages covering about 5000 farmer families. The total area covered under retail is 10 Lakh Sq.Ft.

Coromandel’s retail stores offer entire range of agri inputs under one roof along with technical advisory to maximize farm productivity. The range of agri inputs offered are Seeds, Fertilisers, Organic manure, Specialty fertilisers, Pesticides and Plant protection equipments. Apart from agri Inputs, Retail centers market veterinary feed (Cattle feed & aqua feed) and Insurance products (General and life).

Coromandel’s Retail centers offer technical advisory to the farmers through Soil testing, Field visits, Farmer education programs, Technical news letter, Product demonstrations, Touch screen kiosks and toll free technical advice through “Hello Gromor”. Coromandel ‘s retail apart from marketing Coromandel’s fertilisers and pesticides, has tie ups for marketing with Rashtria Chemicals and Fertilisers, KRIBHCO, Bayer, Syngenta, Dupont, FMS, UPL, Rallis, Monsanto, Nuziveedu seeds, Rasi seeds and many other Indian and Multinational companies.

With increasing shortage of labour for agricultural operations, Coromandel retail has initiated Farm mechanization services during 2010 offering land preparation and transplantation through machines for rice crop on a pilot basis. The mechanization services will be expanded to include other agri operations and will be scaled up to cover more acreage in the future.

About Coromandel International Limited

Coromandel International Limited, India’s second largest Phosphatic fertilizer player, is in the business segments of Fertilizers, Specialty Nutrients, Crop Protection and Retail. The Company manufactures a wide range of fertilizers and markets around 2.9 million tons making it a leader in its addressable markets

The Company clocked a turnover of Rs. 7,527 Cr during FY 2010-11. lt was ranked among the top 20 best companies to work for by Business Today and was also voted as one of the ten greenest companies in India by TERI, reflecting its commitment to the environment and society. Coromandel is a part of the Rs.17051 Cr Murugappa Group. For more details, please visit

About the Murugappa Group

Founded in 1900, the Rs. 17051 Crores (USD 3.8 billion) Murugappa Group is one of India’s leading business conglomerates. The Group has 28 businesses including eight listed Companies actively traded in NSE & BSE. Headquartered in Chennai, the major Companies of the Group include Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., E.I.D. Parry (India) Ltd., Parry Agro Industries Ltd., Tube Investments of India Ltd., and Wendt (India) Ltd

Market leaders in served segments including Abrasives, Auto Components, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Construction, Bio-products and Nutraceuticals, the Group has forged strong joint venture alliances with leading international companies like Groupe Chimique Tunisien, Foskor, Cargill, Mitsui Sumitomo and Morgan Crucible. The Group has a wide geographical presence spanning 13 states in India and 5 continents.

Renowned brands like BSA, Hercules, Ballmaster, Ajax, Parry’s, Gromor and Paramfos are from the Murugappa stable. The organization fosters an environment of professionalism and has a workforce of over 32,000 employees.

For Media queries, please contact

Sreenivasa Rao Behara
Head – PR, Coromandel International Limited
Tel: 040 – 66997476, 27842034/27847212
Mobile : 9963550040