Parry Nutraceuticals
ties-up with Euro RSCG 4D Matrix
to drive its digital marketing campaign


Bengaluru, May 18, 2012: Euro RSCG 4D Matrix has been awarded the digital duties of Parry Nutraceuticals, a division of E.I.D. Parry (I) Ltd. and a part of the USD 4.4 billion Murugappa group. Under the mandate, the agency will be responsible for creating a strong digital presence for their nutritional food supplements like Parry’s Spirulina / Green T6 ( Green tea antioxidant capsules ) / PRO 9 ( protein energy supplements ) / PRO 9 D ( protein energy supplements for diabetes ) / Rejuveneyes ( to rejuvenate the tired eyes ) etc. through their SEO, PPC and Social Media services, to name a few.

A world leader in nutritional food supplements, Parry Nutraceuticals is the only producer of 100% Vegetarian Certified Organic Spirulina. With exports to over 38 countries, the main markets being North America, the EU, Japan, Korea, Malaysia, Russia, Australia and New Zealand, Parry Nutraceuticals had recently earned the authorization to use the USP Verified Mark on product labels and Certificates of Analysis (CofAs) after their Parry Organic Spirulina became the first to Receive USP Dietary Ingredient Verification Program Certification. A division of E.I.D. Parry (I) Ltd., in 1981 it became part of the Murugappa group which is headquartered in Chennai, and is home to household names like Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., Parry Agro Industries Ltd., Tube Investments of India Ltd., and Wendt (India) Ltd.

Commenting on the win, Dinesh Kulchandra, Head – Sales (India) at Euro RSCG 4D Matrix said, “We are extremely excited and looking forward to working closely with Parry Nutraceuticals. There is an immense scope for a strong digital presence in the segment. I am sure our highly talented and competent team will rise up to the challenge.”

Sajiv K Menon, Business Head, Parry Nutraceuticalssaid, “We have been keen to drive our Marketing campaigns through the Digi-space also & we have decided that Euro RSCG 4D matrix would be the perfect match for us to drive our ambitious e-commerce plans. We are confident that this will turn out to be a fruitful association.”

Euro RSCG 4D Matrix is a part of Havas Worldwide and Euro RSCG Worldwide, the largest global agency measured by total number of global accounts. Euro RSCG 4D Matrix, is a leading full service digital agency with operations spread across India and the UK. The agency delivers exceptional results across the digital streams: Digital Marketing- SEO, Social Media, Social Search and Mobile. Along with this, the team leverages industry expertise and utilizes latest technology tools to help build brands online via Search, Social Media and Mobile media (including applications). This blend has changed the digital scene for their clients in the way they acquire, network and engage with their customers.

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