Download ICE Card
You’re a step closer to creating a safer community!
We appreciate you taking the effort to do your bit. Because minutes
and sometimes even seconds make a difference to saving a life!

What do you do in case of an emergency?
How can you help others and yourself?

Watch this video to learn more.

If you have watched the video, you know what to do.

All it takes is 3 simple steps!

  • Download this card
  • Print it out and fill in the details
  • Laminate it and keep it in your wallet

    Now share it with your loved ones, and encourage them to do the same!

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Awareness is the first and most important step to action.

We’ve made a series of videos aimed at informing and educating people so that every one of us can do our bit and do it right, during the time it takes for an ambulance/ medical help to arrive . Join us in our efforts to raise awareness, bust myths and empower the common man with knowledge of Dos and Don’ts that can make a difference between life and death when it comes to emergency response and first aid.

Because minutes and sometimes even seconds make a difference to saving a life!

3 Ways you can help:
  • Watch the videos.
  • Share the videos with as many people as possible.
    Copy URL
  • Go beyond! This series of videos is just the beginning. We request you to sign up for a detailed, hands-on training program and certification offered by Alert.
Watch all the videos from the Hands Up to Help series to learn more about building an aware and safe community
Episode 1: Thannila Gandam
Episode 2: Paakarom, Thookarom!
Episode 3: Rathanthin Ratham
Episode 4: Sutta Pazham
Episode 5: Mooka Pidi
Episode 6: Aadadhey, Asaiyadhey
Episode 7: Manda Bathiram
Episode 8: Nallavanuku Nallavan
Episode 9: Sikikicheyy
Hands Up To Help Episode 10: ICE Vekkalam Vaanga | In Case Of Emergency Card
Video

Be prepared for every emergency situation. Click here to know how to add emergency information on your phone’s lock screen

But that isn’t enough! Put your "in case of emergency" numbers in wallet, glove box as well. Click here to know why it is equally important.

To know more on how you can learn to become a certified first responder and Alert volunteer
Click Here
Do you believe in creating a safer community? Join others who believe we have the power to change things by clicking the button below and promising to lend a helping hand!
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Gentle Reminders
India has alarming statistics when it comes to emergency response. An estimated 300,000 emergency cases, medical and non-medical, are recorded in the country every day, with 9.5% of the population being affected by an emergency annually. Of these, 80% are medical emergencies. And, as a rule, 80% of deaths in medical emergencies occur during the first hour
17 lives are lost every minute to emergencies.
The primary goal of first aid is to prevent death or serious injury from worsening. The key aims of first aid can be summarized with the acronym of "The three P's"
Preserve life: Prevent further harm: Promote recovery.
The golden hour is the first ‘60 minutes’ following any injury or trauma. Prompt medical attention during this period can save one’s life. This period is very critical as the chances of survival depend on this window period. The golden hour is not just for traumatic situations such as accidents or injuries. The first hour is also critical in situations such as a heart attack or stroke, wherein immediate medical attention has a profound impact on a person’s survival
Remember the Life-Saving Golden Hour!
In the News
திருப்பரங்குன்றம் அருகே விபத்தில் சிக்கிய நபர்களை விரைந்து சென்று முதலுதவி அளித்த போக்குவரத்து காவல்துறை ஆய்வாளர்
Keelai News, 16 February 2020
Read More
ஆற்றில் மூழ்கிய சிறுவனை முதலுதவி செய்து காப்பாற்றிய திருச்செங்கோடு தீயணைப்புதுறை அதிகாரி
The Indian Express, 04 August 2019
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எழும்பூரில் விபத்தில் சுயநினைவை இழந்தவரை முதலுதவி செய்து காப்பாற்றிய போலீஸ்
The Times of India, 03 June 2018
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முதலுதவி தெரிந்த ரயில் பணியாளர்கள்: ஜப்பானில் முதியவருக்கு உடனடி மருத்துவ உதவி
Thinamani, 09 November 2013
Read More
Photographer performs CPR on boy, saves his life
NEWS TODAY, 6 April 2019
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The man who has saved 92 crash victims
BBC NEWS, 30 April 2017
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Auto drivers' training in first aid saves 14 lives
I SEE INDIA, 4 January 2013
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When a news photographer becomes the news in Chennai
THE HINDU, 23 March 2019
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Morgan County teen saves girl from choking, credits first-aid training learned in school
THE INDY CHANNEL, 8 August 2018
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Boy, 9, saves choking dad's life using first aid skills he learned in school less than 24 hours earlier
MIRROR, 26 January 2018
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Traffic head constable performs CPR, helps save life of accident victim at Egmore signal
TOI, 4 January 2018
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Founded in 1900, the INR 369 Billion (36,893 Crores) Murugappa Group is one of India's leading business conglomerates. The Group has 28 businesses including nine listed Companies traded in NSE & BSE. Headquartered in Chennai, the major Companies of the Group include Carborundum Universal Ltd., Cholamandalam Financial Holdings Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., E.I.D. Parry (India) Ltd., Parry Agro Industries Ltd., Shanthi Gears Ltd., Tube Investments of India Ltd., and Wendt (India) Ltd.
ALERT is an NGO that has trained over 1 lakh individuals in first aid responsiveness. They have been working to ensure that ‘Right to Life’ is a reality in India by empowering the common man to respond in the case of an emergency.
Their Goal:
"One in every family to be trained"- a Goal set for ALERT by Dr. APJ Abdul Kalam